Google Analytics vs Heap
A side-by-side comparison of Google Analytics and Heap.
| Visit website | Visit website | |
|---|---|---|
| Description | Google's event-based analytics for websites and mobile apps | Product analytics that captures every interaction automatically |
| Pricing | FreeProprietary | FreemiumProprietary |
| Developer | Contentsquare | |
| Ratings | 4.6(5.2K) · App Store | — |
| Platforms | ||
| Web | ||
| iPhone | ||
| Android | ||
| Features | ||
| API access | ||
| Audience segmentation | ||
| Event tracking | ||
| Funnels | ||
| Integrations | ||
| Mobile app | ||
| Session recording | ||
Alternatives to both Google Analytics and Heap

Matomo
Open source web analytics with full ownership of your data
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Amplitude
Digital analytics platform for product, growth and marketing teams
Deep behavioral analysis of funnels, retention and user journeys
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PostHog
Open source product analytics, session replay, feature flags and more
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Hotjar
Heatmaps, session recordings and on-site feedback surveys
Heatmaps and session recordings that are easy to set up
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Mixpanel
Event-based product analytics for funnels, retention and cohorts
Funnels, retention and flows explored without writing SQL
Freemium7 alternatives
Microsoft Clarity
Free heatmaps and session recordings from Microsoft
Completely free with no traffic cap
Free7 alternatives