Best SEO Tools software
Keyword research, rank tracking, backlink analysis and site audits.
12 apps
Top SEO Tools apps ranked by the community
Ahrefs offers keyword research, backlink analysis, rank tracking and site audits, plus Brand Radar to track brand mentions in AI answers.
16 Ahrefs alternativesPros
- Large backlink index with detailed link analysis
- Keyword research, rank tracking and site audits in one suite
- Brand Radar tracks brand mentions in AI answers
Cons
- Expensive for freelancers and small businesses
- Usage limits can hold back heavy research
- Takes time for beginners to learn
Cost / LicenseFreemiumProprietaryCategoriesPlatformsSemrush covers SEO, content marketing, competitor research, advertising and social media, with an AI toolkit for search visibility.
17 Semrush alternativesPros
- Covers SEO, content, ads and social in one platform
- In-depth competitor research on keywords, traffic and ads
- AI toolkit to monitor visibility in search
Cons
- Expensive, especially with extra users and add-ons
- The breadth of tools makes the interface overwhelming at first
- The free account allows only a few searches per day
Cost / LicenseFreemiumProprietaryCategoriesPlatformsWritesonic combines an AI writer for SEO articles and marketing copy with tools for generative engine optimization. It tracks how often a brand is mentioned and cited by AI assistants such as ChatGPT, Perplexity and Google AI Overviews, compares it with competitors and suggests content fixes. Articles can follow a brand voice and be published directly to WordPress. It is aimed at marketers and SEO teams.
10 Writesonic alternativesPros
- Combines an AI article writer with AI search visibility tracking
- Tracks mentions and citations in ChatGPT, Perplexity and AI Overviews
- Publishes articles directly to WordPress
Cons
- The broad feature set can feel scattered
- Generated articles need editing and fact-checking
- No lasting free plan, only a trial
Cost / LicenseFree trialProprietaryPlatformsMoz Pro is the SEO software suite from Moz, the company behind the Domain Authority metric. It provides keyword research, rank tracking, site crawls with issue reports, backlink analysis through Link Explorer and competitor comparisons. The free MozBar browser extension shows link metrics on any page, and the suite suits marketers who want established SEO metrics and learning resources.
10 Moz Pro alternativesPros
- Domain Authority is a widely recognized SEO metric
- The free MozBar extension shows link metrics on any page
- Extensive learning resources for SEO beginners
Cons
- Link and keyword data are less extensive than in Ahrefs or Semrush
- Tracking and crawl limits are tight on entry plans
Cost / LicenseFree trialProprietaryCategoriesPlatformsSE Ranking is an SEO platform covering rank tracking, keyword research, competitor analysis, backlink monitoring, website audits and on-page content tools. It also tracks brand visibility in AI search results and offers white-label reports and client portals for agencies. Agencies and in-house marketers use it to bring these tools together under one subscription.
10 SE Ranking alternativesPros
- Broad toolset for rank tracking, audits, keywords and backlinks
- White-label reports and client portals for agencies
- Tracks brand visibility in AI search results
Cons
- Keyword and backlink data are less extensive than market leaders
- No free plan beyond the trial
Cost / LicenseFree trialProprietaryCategoriesPlatformsUbersuggest is an SEO tool from Neil Patel's agency that offers keyword ideas with search volume and difficulty, content ideas, site audits, rank tracking and basic backlink data. Its interface is aimed at small business owners and bloggers rather than SEO specialists, and a Chrome extension shows keyword data on search results. A limited number of free searches is available before upgrading.
8 Ubersuggest alternativesPros
- Simple interface aimed at small businesses and bloggers
- Keyword ideas with volume, difficulty and content suggestions
- Chrome extension shows keyword data on search results
Cons
- Free searches are capped at a few per day
- Data is less precise than in professional SEO suites
Cost / LicenseFreemiumProprietaryCategoriesPlatformsScreaming Frog SEO Spider is a desktop crawler that scans a website the way a search engine bot does and reports technical SEO issues such as broken links, redirects, duplicate titles, missing meta data and canonical problems. It can render JavaScript, check spelling and grammar, generate XML sitemaps and connect to Google Analytics, Search Console and PageSpeed Insights. The free version crawls up to 500 URLs.
6 Screaming Frog SEO Spider alternativesPros
- Thorough crawl that finds broken links, redirects and duplicates
- Renders JavaScript and connects to Analytics, Search Console and PageSpeed
- Runs locally on Windows, Mac and Linux
Cons
- The free version is capped at a small number of URLs
- Dense, technical interface for non-specialists
- Large crawls consume a lot of memory
Cost / LicenseFreemiumProprietaryCategoriesSurfer is a content optimization platform that analyzes the pages ranking for a keyword and turns them into guidelines for length, headings and terms to include, with a live content score as you write. It also offers topic and keyword research, an AI article writer and audits of existing pages. Writers can work in Surfer itself or in Google Docs and WordPress through integrations.
7 Surfer alternativesPros
- Live content score guides length, headings and terms to include
- Works inside Google Docs and WordPress
- Audits existing pages against top-ranking competitors
Cons
- No free plan, paid subscriptions only
- Following term suggestions too closely can make text sound unnatural
- Based on patterns in top pages, with no guarantee of rankings
Cost / LicensePaidProprietaryCategoriesPlatformsMangools is a Slovak suite of five SEO tools: KWFinder for keyword research, SERPChecker for search result analysis, SERPWatcher for rank tracking, LinkMiner for backlinks and SiteProfiler for domain metrics. The tools share one account and a clean interface aimed at bloggers, small businesses and freelancers who find enterprise SEO suites too complex. A browser extension gives quick access to metrics.
8 Mangools alternativesPros
- Clean, beginner-friendly interface across all five tools
- KWFinder makes keyword difficulty easy to read
- One account for keywords, SERP analysis, rank tracking and backlinks
Cons
- Backlink data is less extensive than in larger SEO suites
- Daily lookup limits can be restrictive
- No technical site audit tool
Cost / LicenseFree trialProprietaryCategoriesPlatformsSerpstat is a Ukrainian SEO platform that combines keyword research, competitor and PPC analysis, rank tracking, backlink analysis and site audits. It also includes AI-based content tools and an API for pulling data into reports and dashboards. It targets agencies and in-house teams that need a broad SEO toolset with API access.
8 Serpstat alternativesPros
- Combines keyword, competitor, PPC, backlink and audit tools
- API access to feed reports and dashboards
- Includes AI-based content tools
Cons
- Data accuracy and coverage vary by country
- The interface is less polished than larger competitors
Cost / LicenseFree trialProprietaryCategoriesPlatformsGoogle Search Console is a free service from Google that shows how a website appears in Google Search: the queries that bring clicks and impressions, average positions, the indexing status of pages and Core Web Vitals. Site owners use it to submit sitemaps, inspect URLs, fix crawl and structured data issues and get alerts about security problems or manual actions. Its data can be exported through an API.
7 Google Search Console alternativesPros
- Free, first-party data on queries, clicks and impressions
- URL inspection and indexing reports straight from Google
- Alerts for security issues and manual actions
Cons
- Covers only Google Search, not other search engines
- Performance history is limited, so long-term data must be exported
- Some queries are hidden for privacy reasons
Cost / LicenseFreeProprietaryCategoriesPlatformsFeaturesSpyFu is a competitive intelligence tool focused on search: enter a competitor's domain to see the organic keywords it ranks for and the Google Ads keywords it has bought, along with historical ad copy and estimated budgets. It also offers keyword research, rank tracking, backlink prospecting and reports. It suits marketers and PPC specialists who want to learn from competitors' search strategies.
7 SpyFu alternativesPros
- Reveals the organic and Google Ads keywords of competitors
- Historical ad copy shows how campaigns evolved
- Straightforward reports suited to PPC specialists
Cons
- Traffic and ad budget estimates can be inaccurate
- Data coverage is strongest for the US and UK
Cost / LicenseFreemiumProprietaryCategoriesPlatforms
