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Serpstat alternatives

Top SEO Tools like Serpstat

The most popular alternative to Serpstat is Semrush, which has a free version. Other great alternatives to Serpstat are Ahrefs, SE Ranking, Moz Pro, and SpyFu.

Most alternatives to Serpstat are in the SEO Tools category, compared here by price, platform and features.

Serpstat alternatives
AllFree
8 apps

All Serpstat alternatives

  1. Semrush

    Semrush covers SEO, content marketing, competitor research, advertising and social media, with an AI toolkit for search visibility.

    17 Semrush alternatives

    Pros

    • Covers SEO, content, ads and social in one platform
    • In-depth competitor research on keywords, traffic and ads
    • AI toolkit to monitor visibility in search

    Cons

    • Expensive, especially with extra users and add-ons
    • The breadth of tools makes the interface overwhelming at first
    • The free account allows only a few searches per day
    Cost / License
    FreemiumProprietary
    Categories
    SEO ToolsAI Search Visibility
    Platforms
    Web
    Features
    API accessBacklink analysisCompetitor benchmarkingKeyword research
    Visit websiteMore about Semrush

  2. Ahrefs

    Ahrefs offers keyword research, backlink analysis, rank tracking and site audits, plus Brand Radar to track brand mentions in AI answers.

    16 Ahrefs alternatives

    Pros

    • Large backlink index with detailed link analysis
    • Keyword research, rank tracking and site audits in one suite
    • Brand Radar tracks brand mentions in AI answers

    Cons

    • Expensive for freelancers and small businesses
    • Usage limits can hold back heavy research
    • Takes time for beginners to learn
    Cost / License
    FreemiumProprietary
    Categories
    SEO ToolsAI Search Visibility
    Platforms
    Web
    Features
    API accessBacklink analysisCompetitor benchmarkingKeyword research
    Visit websiteMore about Ahrefs

  3. SE Ranking

    SE Ranking is an SEO platform covering rank tracking, keyword research, competitor analysis, backlink monitoring, website audits and on-page content tools. It also tracks brand visibility in AI search results and offers white-label reports and client portals for agencies. Agencies and in-house marketers use it to bring these tools together under one subscription.

    10 SE Ranking alternatives

    Pros

    • Broad toolset for rank tracking, audits, keywords and backlinks
    • White-label reports and client portals for agencies
    • Tracks brand visibility in AI search results

    Cons

    • Keyword and backlink data are less extensive than market leaders
    • No free plan beyond the trial
    Cost / License
    Free trialProprietary
    Categories
    SEO ToolsAI Search Visibility
    Platforms
    Web
    Features
    Backlink analysisCompetitor benchmarkingContent optimizationKeyword researchRank trackingSite audit
    Visit websiteMore about SE Ranking

  4. Moz Pro

    Moz Pro is the SEO software suite from Moz, the company behind the Domain Authority metric. It provides keyword research, rank tracking, site crawls with issue reports, backlink analysis through Link Explorer and competitor comparisons. The free MozBar browser extension shows link metrics on any page, and the suite suits marketers who want established SEO metrics and learning resources.

    10 Moz Pro alternatives

    Pros

    • Domain Authority is a widely recognized SEO metric
    • The free MozBar extension shows link metrics on any page
    • Extensive learning resources for SEO beginners

    Cons

    • Link and keyword data are less extensive than in Ahrefs or Semrush
    • Tracking and crawl limits are tight on entry plans
    Cost / License
    Free trialProprietary
    Categories
    SEO Tools
    Platforms
    WebBrowser extension
    Features
    Backlink analysisCompetitor benchmarkingKeyword researchRank trackingSite audit
    Visit websiteMore about Moz Pro

  5. SpyFu

    SpyFu is a competitive intelligence tool focused on search: enter a competitor's domain to see the organic keywords it ranks for and the Google Ads keywords it has bought, along with historical ad copy and estimated budgets. It also offers keyword research, rank tracking, backlink prospecting and reports. It suits marketers and PPC specialists who want to learn from competitors' search strategies.

    7 SpyFu alternatives

    Pros

    • Reveals the organic and Google Ads keywords of competitors
    • Historical ad copy shows how campaigns evolved
    • Straightforward reports suited to PPC specialists

    Cons

    • Traffic and ad budget estimates can be inaccurate
    • Data coverage is strongest for the US and UK
    Cost / License
    FreemiumProprietary
    Categories
    SEO Tools
    Platforms
    Web
    Features
    Backlink analysisCompetitor benchmarkingKeyword researchRank tracking
    Visit websiteMore about SpyFu

  6. Mangools

    3.5(24) · Firefox Add-ons

    Mangools is a Slovak suite of five SEO tools: KWFinder for keyword research, SERPChecker for search result analysis, SERPWatcher for rank tracking, LinkMiner for backlinks and SiteProfiler for domain metrics. The tools share one account and a clean interface aimed at bloggers, small businesses and freelancers who find enterprise SEO suites too complex. A browser extension gives quick access to metrics.

    8 Mangools alternatives

    Pros

    • Clean, beginner-friendly interface across all five tools
    • KWFinder makes keyword difficulty easy to read
    • One account for keywords, SERP analysis, rank tracking and backlinks

    Cons

    • Backlink data is less extensive than in larger SEO suites
    • Daily lookup limits can be restrictive
    • No technical site audit tool
    Cost / License
    Free trialProprietary
    Categories
    SEO Tools
    Platforms
    WebBrowser extension
    Features
    Backlink analysisCompetitor benchmarkingKeyword researchRank tracking
    Visit websiteMore about Mangools

  7. Ubersuggest

    Ubersuggest is an SEO tool from Neil Patel's agency that offers keyword ideas with search volume and difficulty, content ideas, site audits, rank tracking and basic backlink data. Its interface is aimed at small business owners and bloggers rather than SEO specialists, and a Chrome extension shows keyword data on search results. A limited number of free searches is available before upgrading.

    8 Ubersuggest alternatives

    Pros

    • Simple interface aimed at small businesses and bloggers
    • Keyword ideas with volume, difficulty and content suggestions
    • Chrome extension shows keyword data on search results

    Cons

    • Free searches are capped at a few per day
    • Data is less precise than in professional SEO suites
    Cost / License
    FreemiumProprietary
    Categories
    SEO Tools
    Platforms
    WebBrowser extension
    Features
    Backlink analysisKeyword researchRank trackingSite audit
    Visit websiteMore about Ubersuggest

  8. Screaming Frog SEO Spider

    Screaming Frog SEO Spider is a desktop crawler that scans a website the way a search engine bot does and reports technical SEO issues such as broken links, redirects, duplicate titles, missing meta data and canonical problems. It can render JavaScript, check spelling and grammar, generate XML sitemaps and connect to Google Analytics, Search Console and PageSpeed Insights. The free version crawls up to 500 URLs.

    6 Screaming Frog SEO Spider alternatives

    Pros

    • Thorough crawl that finds broken links, redirects and duplicates
    • Renders JavaScript and connects to Analytics, Search Console and PageSpeed
    • Runs locally on Windows, Mac and Linux

    Cons

    • The free version is capped at a small number of URLs
    • Dense, technical interface for non-specialists
    • Large crawls consume a lot of memory
    Cost / License
    FreemiumProprietary
    Categories
    SEO Tools
    Platforms
    WindowsMacLinux
    Features
    Grammar and spell checkIntegrationsSite audit
    Visit websiteMore about Screaming Frog SEO Spider

Serpstat vs its alternatives at a glance

Pricing, platforms and the key features of Serpstat, compared with its most popular alternatives.

Serpstat vs its alternatives at a glance
AppPricingPlatformsAPI accessBacklink analysisCompetitor benchmarkingKeyword researchRank tracking
SerpstatFree trialWeb, Browser extension
SemrushFreemiumWeb
AhrefsFreemiumWeb
SE RankingFree trialWeb
Moz ProFree trialWeb, Browser extension
SpyFuFreemiumWeb

Serpstat alternatives: frequently asked questions

What is the best alternative to Serpstat?

The most popular alternative to Serpstat is Semrush: Online visibility management and SEO platform. Other great alternatives are Ahrefs, SE Ranking, Moz Pro, and SpyFu.

Is there a free alternative to Serpstat?

Yes, 5 alternatives are free or have a free plan, including Semrush, Ahrefs, SpyFu, and Ubersuggest.

Is there an open source alternative to Serpstat?

No open source alternative to Serpstat is listed yet.

Is Serpstat free?

Serpstat is a paid app that offers a free trial.

Compare Serpstat with its alternatives

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