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Moz Pro

SEO suite for keyword research, rank tracking and link analysis

Moz Pro is the SEO software suite from Moz, the company behind the Domain Authority metric. It provides keyword research, rank tracking, site crawls with issue reports, backlink analysis through Link Explorer and competitor comparisons. The free MozBar browser extension shows link metrics on any page, and the suite suits marketers who want established SEO metrics and learning resources.

Cost / License
Free trialProprietary
Categories
SEO Tools
Platforms
WebBrowser extension
Moz Pro screenshot
Moz Pro alternativesVisit website
features
5
alternatives
10
platforms
2
Updated
Oct 12, 2026

Features

Our take

Pros

  • Domain Authority is a widely recognized SEO metric
  • The free MozBar extension shows link metrics on any page
  • Extensive learning resources for SEO beginners

Cons

  • Link and keyword data are less extensive than in Ahrefs or Semrush
  • Tracking and crawl limits are tight on entry plans

Editorial assessment by the Alternatives.tools team, based on what the product is known for. Not a user review.

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