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Moz Pro alternatives

Top SEO Tools like Moz Pro

The most popular alternative to Moz Pro is Semrush, which has a free version. Other great alternatives to Moz Pro are Ahrefs, SE Ranking, Serpstat, and Mangools.

Most alternatives to Moz Pro are in the SEO Tools category, compared here by price, platform and features.

Moz Pro alternatives
AllFree
10 apps

All Moz Pro alternatives

  1. Semrush

    Semrush covers SEO, content marketing, competitor research, advertising and social media, with an AI toolkit for search visibility.

    17 Semrush alternatives

    Pros

    • Covers SEO, content, ads and social in one platform
    • In-depth competitor research on keywords, traffic and ads
    • AI toolkit to monitor visibility in search

    Cons

    • Expensive, especially with extra users and add-ons
    • The breadth of tools makes the interface overwhelming at first
    • The free account allows only a few searches per day
    Cost / License
    FreemiumProprietary
    Categories
    SEO ToolsAI Search Visibility
    Platforms
    Web
    Features
    API accessBacklink analysisCompetitor benchmarkingKeyword research
    Visit websiteMore about Semrush

  2. Ahrefs

    Ahrefs offers keyword research, backlink analysis, rank tracking and site audits, plus Brand Radar to track brand mentions in AI answers.

    16 Ahrefs alternatives

    Pros

    • Large backlink index with detailed link analysis
    • Keyword research, rank tracking and site audits in one suite
    • Brand Radar tracks brand mentions in AI answers

    Cons

    • Expensive for freelancers and small businesses
    • Usage limits can hold back heavy research
    • Takes time for beginners to learn
    Cost / License
    FreemiumProprietary
    Categories
    SEO ToolsAI Search Visibility
    Platforms
    Web
    Features
    API accessBacklink analysisCompetitor benchmarkingKeyword research
    Visit websiteMore about Ahrefs

  3. SE Ranking

    SE Ranking is an SEO platform covering rank tracking, keyword research, competitor analysis, backlink monitoring, website audits and on-page content tools. It also tracks brand visibility in AI search results and offers white-label reports and client portals for agencies. Agencies and in-house marketers use it to bring these tools together under one subscription.

    10 SE Ranking alternatives

    Pros

    • Broad toolset for rank tracking, audits, keywords and backlinks
    • White-label reports and client portals for agencies
    • Tracks brand visibility in AI search results

    Cons

    • Keyword and backlink data are less extensive than market leaders
    • No free plan beyond the trial
    Cost / License
    Free trialProprietary
    Categories
    SEO ToolsAI Search Visibility
    Platforms
    Web
    Features
    Backlink analysisCompetitor benchmarkingContent optimizationKeyword researchRank trackingSite audit
    Visit websiteMore about SE Ranking

  4. Serpstat

    Serpstat is a Ukrainian SEO platform that combines keyword research, competitor and PPC analysis, rank tracking, backlink analysis and site audits. It also includes AI-based content tools and an API for pulling data into reports and dashboards. It targets agencies and in-house teams that need a broad SEO toolset with API access.

    8 Serpstat alternatives

    Pros

    • Combines keyword, competitor, PPC, backlink and audit tools
    • API access to feed reports and dashboards
    • Includes AI-based content tools

    Cons

    • Data accuracy and coverage vary by country
    • The interface is less polished than larger competitors
    Cost / License
    Free trialProprietary
    Categories
    SEO Tools
    Platforms
    WebBrowser extension
    Features
    API accessBacklink analysisCompetitor benchmarkingKeyword researchRank trackingSite audit
    Visit websiteMore about Serpstat

  5. Mangools

    3.5(24) · Firefox Add-ons

    Mangools is a Slovak suite of five SEO tools: KWFinder for keyword research, SERPChecker for search result analysis, SERPWatcher for rank tracking, LinkMiner for backlinks and SiteProfiler for domain metrics. The tools share one account and a clean interface aimed at bloggers, small businesses and freelancers who find enterprise SEO suites too complex. A browser extension gives quick access to metrics.

    8 Mangools alternatives

    Pros

    • Clean, beginner-friendly interface across all five tools
    • KWFinder makes keyword difficulty easy to read
    • One account for keywords, SERP analysis, rank tracking and backlinks

    Cons

    • Backlink data is less extensive than in larger SEO suites
    • Daily lookup limits can be restrictive
    • No technical site audit tool
    Cost / License
    Free trialProprietary
    Categories
    SEO Tools
    Platforms
    WebBrowser extension
    Features
    Backlink analysisCompetitor benchmarkingKeyword researchRank tracking
    Visit websiteMore about Mangools

  6. SpyFu

    SpyFu is a competitive intelligence tool focused on search: enter a competitor's domain to see the organic keywords it ranks for and the Google Ads keywords it has bought, along with historical ad copy and estimated budgets. It also offers keyword research, rank tracking, backlink prospecting and reports. It suits marketers and PPC specialists who want to learn from competitors' search strategies.

    7 SpyFu alternatives

    Pros

    • Reveals the organic and Google Ads keywords of competitors
    • Historical ad copy shows how campaigns evolved
    • Straightforward reports suited to PPC specialists

    Cons

    • Traffic and ad budget estimates can be inaccurate
    • Data coverage is strongest for the US and UK
    Cost / License
    FreemiumProprietary
    Categories
    SEO Tools
    Platforms
    Web
    Features
    Backlink analysisCompetitor benchmarkingKeyword researchRank tracking
    Visit websiteMore about SpyFu

  7. Ubersuggest

    Ubersuggest is an SEO tool from Neil Patel's agency that offers keyword ideas with search volume and difficulty, content ideas, site audits, rank tracking and basic backlink data. Its interface is aimed at small business owners and bloggers rather than SEO specialists, and a Chrome extension shows keyword data on search results. A limited number of free searches is available before upgrading.

    8 Ubersuggest alternatives

    Pros

    • Simple interface aimed at small businesses and bloggers
    • Keyword ideas with volume, difficulty and content suggestions
    • Chrome extension shows keyword data on search results

    Cons

    • Free searches are capped at a few per day
    • Data is less precise than in professional SEO suites
    Cost / License
    FreemiumProprietary
    Categories
    SEO Tools
    Platforms
    WebBrowser extension
    Features
    Backlink analysisKeyword researchRank trackingSite audit
    Visit websiteMore about Ubersuggest

  8. Screaming Frog SEO Spider

    Screaming Frog SEO Spider is a desktop crawler that scans a website the way a search engine bot does and reports technical SEO issues such as broken links, redirects, duplicate titles, missing meta data and canonical problems. It can render JavaScript, check spelling and grammar, generate XML sitemaps and connect to Google Analytics, Search Console and PageSpeed Insights. The free version crawls up to 500 URLs.

    6 Screaming Frog SEO Spider alternatives

    Pros

    • Thorough crawl that finds broken links, redirects and duplicates
    • Renders JavaScript and connects to Analytics, Search Console and PageSpeed
    • Runs locally on Windows, Mac and Linux

    Cons

    • The free version is capped at a small number of URLs
    • Dense, technical interface for non-specialists
    • Large crawls consume a lot of memory
    Cost / License
    FreemiumProprietary
    Categories
    SEO Tools
    Platforms
    WindowsMacLinux
    Features
    Grammar and spell checkIntegrationsSite audit
    Visit websiteMore about Screaming Frog SEO Spider

  9. Surfer

    Surfer is a content optimization platform that analyzes the pages ranking for a keyword and turns them into guidelines for length, headings and terms to include, with a live content score as you write. It also offers topic and keyword research, an AI article writer and audits of existing pages. Writers can work in Surfer itself or in Google Docs and WordPress through integrations.

    7 Surfer alternatives

    Pros

    • Live content score guides length, headings and terms to include
    • Works inside Google Docs and WordPress
    • Audits existing pages against top-ranking competitors

    Cons

    • No free plan, paid subscriptions only
    • Following term suggestions too closely can make text sound unnatural
    • Based on patterns in top pages, with no guarantee of rankings
    Cost / License
    PaidProprietary
    Categories
    SEO ToolsAI Writing Assistants
    Platforms
    WebBrowser extension
    Features
    AI assistantContent optimizationIntegrationsKeyword research
    Visit websiteMore about Surfer

  10. Google Search Console

    Google Search Console is a free service from Google that shows how a website appears in Google Search: the queries that bring clicks and impressions, average positions, the indexing status of pages and Core Web Vitals. Site owners use it to submit sitemaps, inspect URLs, fix crawl and structured data issues and get alerts about security problems or manual actions. Its data can be exported through an API.

    7 Google Search Console alternatives

    Pros

    • Free, first-party data on queries, clicks and impressions
    • URL inspection and indexing reports straight from Google
    • Alerts for security issues and manual actions

    Cons

    • Covers only Google Search, not other search engines
    • Performance history is limited, so long-term data must be exported
    • Some queries are hidden for privacy reasons
    Cost / License
    FreeProprietary
    Categories
    SEO ToolsWeb & Product Analytics
    Platforms
    Web
    Features
    AnalyticsAPI accessSite audit
    Visit websiteMore about Google Search Console

Moz Pro vs its alternatives at a glance

Pricing, platforms and the key features of Moz Pro, compared with its most popular alternatives.

Moz Pro vs its alternatives at a glance
AppPricingPlatformsBacklink analysisCompetitor benchmarkingKeyword researchRank trackingSite audit
Moz ProFree trialWeb, Browser extension
SemrushFreemiumWeb
AhrefsFreemiumWeb
SE RankingFree trialWeb
SerpstatFree trialWeb, Browser extension
MangoolsFree trialWeb, Browser extension

Moz Pro alternatives: frequently asked questions

What is the best alternative to Moz Pro?

The most popular alternative to Moz Pro is Semrush: Online visibility management and SEO platform. Other great alternatives are Ahrefs, SE Ranking, Serpstat, and Mangools.

Is there a free alternative to Moz Pro?

Yes, 6 alternatives are free or have a free plan, including Semrush, Ahrefs, SpyFu, and Ubersuggest.

Is there an open source alternative to Moz Pro?

No open source alternative to Moz Pro is listed yet.

Is Moz Pro free?

Moz Pro is a paid app that offers a free trial.

Compare Moz Pro with its alternatives

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