Fathom Analytics
Simple, privacy-first website analytics without cookies
Fathom Analytics is a privacy-focused alternative to Google Analytics that tracks page views, referrers, events and conversions without cookies or personal data. Its single dashboard is easy to read for non-specialists, traffic from the EU is processed in the EU, and email reports are included. It is built by a small, independent Canadian company.
- features
- 4
- alternatives
- 6
- platform
- 1
- Updated
- Oct 12, 2026
Features
Our take
Pros
- Cookieless tracking that avoids collecting personal data
- Single, easy-to-read dashboard for non-specialists
- EU visitor data is processed within the EU
Cons
- No free plan, only a trial before paying
- Far less depth than Google Analytics for funnels and segments
- Neither open source nor self-hostable, unlike some rivals
Editorial assessment by the Alternatives.tools team, based on what the product is known for. Not a user review.
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User reviews
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