Open source web analytics with full ownership of your data
Matomo, formerly Piwik, is an open source analytics platform that you can self-host for free or use as a hosted cloud service. It offers reports comparable to Google Analytics, including goals, e-commerce tracking and custom dimensions, while keeping all data under your control, and it can be configured to track without cookies. Premium plugins add heatmaps, session recordings, funnels and A/B testing.
- features
- 7
- alternatives
- 11
- platforms
- 4
- Updated
- Oct 12, 2026
Features
Our take
Pros
- Free to self-host with full ownership of your data
- Reports comparable to Google Analytics, including e-commerce
- Can be configured for cookieless tracking
Cons
- Self-hosting means managing updates and database performance
- Heatmaps, recordings and funnels are paid plugins
- Interface feels dated next to newer analytics tools
Editorial assessment by the Alternatives.tools team, based on what the product is known for. Not a user review.
Best Matomo alternatives
See all 11 alternatives
Google AnalyticsFreeGoogle's event-based analytics for websites and mobile apps
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Plausible AnalyticsFreemiumOpen sourceLightweight, cookieless and open source alternative to Google Analytics
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UmamiFreemiumOpen sourceOpen source, privacy-friendly web analytics you can self-host
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PostHogFreemiumOpen sourceOpen source product analytics, session replay, feature flags and more
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Fathom AnalyticsFree trialSimple, privacy-first website analytics without cookies
Simple AnalyticsFreemiumPrivacy-first web analytics from the Netherlands, without cookies
User reviews
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