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Google Analytics vs Matomo
A side-by-side comparison of Google Analytics and Matomo.
| Visit website | Visit website | |
|---|---|---|
| Description | Google's event-based analytics for websites and mobile apps | Open source web analytics with full ownership of your data |
| Pricing | FreeProprietary | FreemiumOpen source(GPL-3.0) |
| Developer | InnoCraft | |
| Ratings | 4.6(5.2K) · App Store | 21.9Kstars |
| Platforms | ||
| Web | ||
| iPhone | ||
| Android | ||
| Self-hosted | ||
| Features | ||
| API access | ||
| Audience segmentation | ||
| Event tracking | ||
| Funnels | ||
| Integrations | ||
| Mobile app | ||
| Cookieless tracking | ||
| GDPR compliant | ||
| Heatmaps | ||
| Plugins & extensions | ||
| Session recording | ||
Alternatives to both Google Analytics and Matomo
Simple Analytics
Privacy-first web analytics from the Netherlands, without cookies
No cookies or personal data, with storage in the EU
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Fathom Analytics
Simple, privacy-first website analytics without cookies
Cookieless tracking that avoids collecting personal data
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Umami
Open source, privacy-friendly web analytics you can self-host
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Plausible Analytics
Lightweight, cookieless and open source alternative to Google Analytics
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Amplitude
Digital analytics platform for product, growth and marketing teams
Deep behavioral analysis of funnels, retention and user journeys
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Heap
Product analytics that captures every interaction automatically
Autocapture records interactions without writing tracking code
Freemium7 alternatives