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Umami alternatives

Top Web & Product Analytics like Umami

The most popular alternative to Umami is Plausible Analytics, which has a free version. Other great alternatives to Umami are Matomo, Fathom Analytics, Simple Analytics, and Google Analytics.

Most alternatives to Umami are in the Web & Product Analytics category, compared here by price, platform and features.

Umami alternatives
AllFreeOpen source
6 apps

All Umami alternatives

  1. Plausible Analytics

    29.4Kstars

    Plausible Analytics is a privacy-focused web analytics tool that uses no cookies and collects no personal data, so it can usually run without a consent banner. Its script is very small, and a single-page dashboard shows visitors, sources, pages, goals and funnels at a glance. It is open source under the AGPL, hosted in the EU by an independent team, and can also be self-hosted as a Community Edition.

    7 Plausible Analytics alternatives

    Pros

    • Cookieless tracking that usually works without a consent banner
    • Very small script that barely affects page speed
    • Open source and self-hostable as a Community Edition

    Cons

    • Hosted service is paid after the trial, so free use means self-hosting
    • Less detail than Google Analytics on user behavior
    • Community Edition lacks some features of the cloud version
    Cost / License
    FreemiumOpen source
    Categories
    Web & Product Analytics
    Platforms
    WebSelf-hosted
    Features
    API accessCookieless trackingEvent trackingFunnelsGDPR compliant
    Visit websiteMore about Plausible Analytics

  2. Matomo

    21.9Kstars

    Matomo, formerly Piwik, is an open source analytics platform that you can self-host for free or use as a hosted cloud service. It offers reports comparable to Google Analytics, including goals, e-commerce tracking and custom dimensions, while keeping all data under your control, and it can be configured to track without cookies. Premium plugins add heatmaps, session recordings, funnels and A/B testing.

    11 Matomo alternatives

    Pros

    • Free to self-host with full ownership of your data
    • Reports comparable to Google Analytics, including e-commerce
    • Can be configured for cookieless tracking

    Cons

    • Self-hosting means managing updates and database performance
    • Heatmaps, recordings and funnels are paid plugins
    • Interface feels dated next to newer analytics tools
    Cost / License
    FreemiumOpen source
    Categories
    Web & Product Analytics
    Platforms
    WebiPhoneAndroidSelf-hosted
    Features
    Cookieless trackingEvent trackingFunnelsGDPR compliantHeatmapsPlugins & extensions
    Visit websiteMore about Matomo

  3. Fathom Analytics

    Fathom Analytics is a privacy-focused alternative to Google Analytics that tracks page views, referrers, events and conversions without cookies or personal data. Its single dashboard is easy to read for non-specialists, traffic from the EU is processed in the EU, and email reports are included. It is built by a small, independent Canadian company.

    6 Fathom Analytics alternatives

    Pros

    • Cookieless tracking that avoids collecting personal data
    • Single, easy-to-read dashboard for non-specialists
    • EU visitor data is processed within the EU

    Cons

    • No free plan, only a trial before paying
    • Far less depth than Google Analytics for funnels and segments
    • Neither open source nor self-hostable, unlike some rivals
    Cost / License
    Free trialProprietary
    Categories
    Web & Product Analytics
    Platforms
    Web
    Features
    API accessCookieless trackingEvent trackingGDPR compliant
    Visit websiteMore about Fathom Analytics

  4. Simple Analytics

    Simple Analytics is a Dutch web analytics service that does not use cookies or collect personal data, and stores its data in the EU. It provides a clear dashboard of visits, referrers and pages, event and goal tracking, and an AI assistant that answers questions about your traffic in plain language. Its focus on GDPR compliance makes it a fit for European businesses and privacy-conscious sites.

    6 Simple Analytics alternatives

    Pros

    • No cookies or personal data, with storage in the EU
    • Clean dashboard that is quick to read
    • AI assistant answers traffic questions in plain language

    Cons

    • Fewer advanced reports than full analytics suites
    • Neither open source nor self-hostable, unlike some rivals
    Cost / License
    FreemiumProprietary
    Categories
    Web & Product Analytics
    Platforms
    Web
    Features
    AI assistantAPI accessCookieless trackingEvent trackingGDPR compliant
    Visit websiteMore about Simple Analytics

  5. Google Analytics

    4.6(5.2K) · App Store

    Google Analytics 4 measures traffic and behavior on websites and mobile apps with an event-based model, offering reports on acquisition, engagement, conversions and audiences. It integrates tightly with Google Ads, Search Console and BigQuery, and adds predictive metrics and explorations for funnels and paths. The standard edition is free, and its cookie-based tracking requires a consent banner in many countries.

    12 Google Analytics alternatives

    Pros

    • Free standard edition with extensive reporting
    • Tight integration with Google Ads, Search Console and BigQuery
    • Covers websites and mobile apps in one event-based model

    Cons

    • GA4 interface is complex and hard to navigate for beginners
    • Cookie-based tracking needs a consent banner in many countries
    • Data is processed by Google, a concern for privacy-sensitive sites
    Cost / License
    FreeProprietary
    Categories
    Web & Product Analytics
    Platforms
    WebiPhoneAndroid
    Features
    API accessAudience segmentationEvent trackingFunnelsIntegrationsMobile app
    Visit websiteMore about Google Analytics

  6. PostHog

    40.2Kstars

    PostHog is an open source product platform that combines product and web analytics, session replay, feature flags, A/B testing, surveys and a data warehouse in one tool. It is built for engineers and product teams, with SQL access, an AI assistant and a free monthly usage allowance on PostHog Cloud. It can also be self-hosted for smaller deployments.

    12 PostHog alternatives

    Pros

    • Analytics, session replay, feature flags and A/B tests in one tool
    • Generous free monthly usage on PostHog Cloud
    • Open source with direct SQL access to your data

    Cons

    • Broad feature set can feel overwhelming for non-technical users
    • Usage-based billing is hard to predict as traffic grows
    • Self-hosting is only recommended for smaller deployments
    Cost / License
    FreemiumOpen source
    Categories
    Web & Product Analytics
    Platforms
    WebSelf-hosted
    Features
    A/B testingAI assistantAPI accessEvent trackingFunnelsHeatmaps
    Visit websiteMore about PostHog

Umami vs its alternatives at a glance

Pricing, platforms and the key features of Umami, compared with its most popular alternatives.

Umami vs its alternatives at a glance
AppPricingPlatformsAPI accessCookieless trackingEvent trackingFunnelsGDPR compliant
UmamiFreemiumOpen sourceWeb, Self-hosted
Plausible AnalyticsFreemiumOpen sourceWeb, Self-hosted
MatomoFreemiumOpen sourceWeb, iPhone, Android, Self-hosted
Fathom AnalyticsFree trialWeb
Simple AnalyticsFreemiumWeb
Google AnalyticsFreeWeb, iPhone, Android

Umami alternatives: frequently asked questions

What is the best alternative to Umami?

The most popular alternative to Umami is Plausible Analytics: Lightweight, cookieless and open source alternative to Google Analytics. Other great alternatives are Matomo, Fathom Analytics, Simple Analytics, and Google Analytics.

Is there a free alternative to Umami?

Yes, 5 alternatives are free or have a free plan, including Plausible Analytics, Matomo, Simple Analytics, and Google Analytics.

Is there an open source alternative to Umami?

Yes, 3 open source alternatives are listed, including Plausible Analytics, Matomo, and PostHog.

Is Umami free?

Umami has a free plan, with paid plans that unlock more features.

Compare Umami with its alternatives

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