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SpyFu

Competitor research for SEO and Google Ads keywords

SpyFu is a competitive intelligence tool focused on search: enter a competitor's domain to see the organic keywords it ranks for and the Google Ads keywords it has bought, along with historical ad copy and estimated budgets. It also offers keyword research, rank tracking, backlink prospecting and reports. It suits marketers and PPC specialists who want to learn from competitors' search strategies.

Cost / License
FreemiumProprietary
Categories
SEO Tools
Platforms
Web
SpyFu screenshot
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features
4
alternatives
7
platform
1
Updated
Oct 12, 2026

Features

Our take

Pros

  • Reveals the organic and Google Ads keywords of competitors
  • Historical ad copy shows how campaigns evolved
  • Straightforward reports suited to PPC specialists

Cons

  • Traffic and ad budget estimates can be inaccurate
  • Data coverage is strongest for the US and UK

Editorial assessment by the Alternatives.tools team, based on what the product is known for. Not a user review.

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