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Hotjar

Heatmaps, session recordings and on-site feedback surveys

Hotjar shows how visitors use a website through heatmaps of clicks and scrolling, recordings of real sessions, and on-site surveys and feedback widgets. It complements traffic analytics by revealing where people get stuck or hesitate, and includes AI help to create surveys and summarize responses. Hotjar is part of Contentsquare and is aimed at marketers, designers and product teams.

Cost / License
FreemiumProprietary
Platforms
features
5
alternatives
8
platform
1
Updated
Oct 12, 2026

Features

Our take

Pros

  • Heatmaps and session recordings that are easy to set up
  • On-site surveys and feedback widgets in the same tool
  • Accessible to marketers and designers without analytics expertise

Cons

  • Free plan caps the number of sessions captured
  • Costs rise quickly with site traffic
  • Does not replace a traffic analytics tool for sources and page views

Editorial assessment by the Alternatives.tools team, based on what the product is known for. Not a user review.

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