Hotjar
Heatmaps, session recordings and on-site feedback surveys
Hotjar shows how visitors use a website through heatmaps of clicks and scrolling, recordings of real sessions, and on-site surveys and feedback widgets. It complements traffic analytics by revealing where people get stuck or hesitate, and includes AI help to create surveys and summarize responses. Hotjar is part of Contentsquare and is aimed at marketers, designers and product teams.
- features
- 5
- alternatives
- 8
- platform
- 1
- Updated
- Oct 12, 2026
Features
Our take
Pros
- Heatmaps and session recordings that are easy to set up
- On-site surveys and feedback widgets in the same tool
- Accessible to marketers and designers without analytics expertise
Cons
- Free plan caps the number of sessions captured
- Costs rise quickly with site traffic
- Does not replace a traffic analytics tool for sources and page views
Editorial assessment by the Alternatives.tools team, based on what the product is known for. Not a user review.
Best Hotjar alternatives
See all 8 alternatives
Microsoft ClarityFreeFree heatmaps and session recordings from Microsoft
PostHogFreemiumOpen sourceOpen source product analytics, session replay, feature flags and more
40.2Kstars
HeapFreemiumProduct analytics that captures every interaction automatically
MatomoFreemiumOpen sourceOpen source web analytics with full ownership of your data
21.9Kstars
MixpanelFreemiumEvent-based product analytics for funnels, retention and cohorts
Google AnalyticsFreeGoogle's event-based analytics for websites and mobile apps
4.6(5.2K) · App Store
User reviews
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