Email marketing and automation platform for small businesses
Mailchimp, owned by Intuit, is an email marketing platform for designing campaigns, building automated customer journeys and organizing an audience with tags and segments. It also offers landing pages, signup forms, SMS in some countries and AI tools for content and send times. Its many integrations, including e-commerce platforms, make it easy to connect to an existing stack.
- features
- 7
- alternatives
- 10
- platforms
- 3
- Updated
- Oct 12, 2026
Features
Our take
Pros
- Familiar, well-documented platform with many templates
- Large integration library, including e-commerce platforms
- Free plan for getting started with a small list
Cons
- Prices rise steeply as your audience grows
- Unsubscribed contacts can still count toward billing
- Free plan is restrictive, and key features require paid tiers
Editorial assessment by the Alternatives.tools team, based on what the product is known for. Not a user review.
Best Mailchimp alternatives
See all 10 alternatives
BrevoFreemiumEmail, SMS and WhatsApp marketing with a built-in CRM
MailerLiteFreemiumStraightforward email marketing with automations and landing pages
KlaviyoFreemiumEmail and SMS marketing built around e-commerce customer data
KitFreemiumEmail marketing for creators, with automations and digital product sales
Constant ContactFree trialEmail marketing, events and SMS for small businesses and nonprofits
4.8(10.6K) · App Store
ActiveCampaignFree trialMarketing automation and email platform with a sales CRM
4.6(1.2K) · App Store
User reviews
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