Klaviyo
Email and SMS marketing built around e-commerce customer data
Klaviyo is a marketing automation platform for online stores that connects to Shopify, WooCommerce and other platforms to use order and browsing data in email and SMS campaigns. Merchants build flows such as abandoned cart or post-purchase sequences, segment customers by behavior and predicted value, and measure revenue per message. AI features help generate content and segments.
- features
- 6
- alternatives
- 7
- platforms
- 3
- Updated
- Oct 12, 2026
Features
Our take
Pros
- Uses order and browsing data from Shopify and other platforms
- Prebuilt flows for abandoned carts and post-purchase emails
- Revenue attribution per message and predictive segments
Cons
- Becomes expensive as the number of active profiles grows
- Overkill for businesses that don’t sell online
- Advanced segmentation and reporting take time to master
Editorial assessment by the Alternatives.tools team, based on what the product is known for. Not a user review.
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