Google Analytics vs Plausible Analytics
A side-by-side comparison of Google Analytics and Plausible Analytics.
| Visit website | Visit website | |
|---|---|---|
| Description | Google's event-based analytics for websites and mobile apps | Lightweight, cookieless and open source alternative to Google Analytics |
| Pricing | FreeProprietary | FreemiumOpen source(AGPL-3.0) |
| Developer | Plausible Insights | |
| Ratings | 4.6(5.2K) · App Store | 29.4Kstars |
| Platforms | ||
| Web | ||
| iPhone | ||
| Android | ||
| Self-hosted | ||
| Features | ||
| API access | ||
| Audience segmentation | ||
| Event tracking | ||
| Funnels | ||
| Integrations | ||
| Mobile app | ||
| Cookieless tracking | ||
| GDPR compliant | ||
Alternatives to both Google Analytics and Plausible Analytics

Simple Analytics
Privacy-first web analytics from the Netherlands, without cookies
No cookies or personal data, with storage in the EU
Freemium6 alternatives
Matomo
Open source web analytics with full ownership of your data
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Fathom Analytics
Simple, privacy-first website analytics without cookies
Cookieless tracking that avoids collecting personal data
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Umami
Open source, privacy-friendly web analytics you can self-host
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PostHog
Open source product analytics, session replay, feature flags and more
40.2KstarsAnalytics, session replay, feature flags and A/B tests in one tool
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Microsoft Clarity
Free heatmaps and session recordings from Microsoft
Completely free with no traffic cap
Free7 alternatives