Google Analytics vs Simple Analytics
A side-by-side comparison of Google Analytics and Simple Analytics.
| Visit website | Visit website | |
|---|---|---|
| Description | Google's event-based analytics for websites and mobile apps | Privacy-first web analytics from the Netherlands, without cookies |
| Pricing | FreeProprietary | FreemiumProprietary |
| Developer | Simple Analytics | |
| Ratings | 4.6(5.2K) · App Store | — |
| Platforms | ||
| Web | ||
| iPhone | ||
| Android | ||
| Features | ||
| API access | ||
| Audience segmentation | ||
| Event tracking | ||
| Funnels | ||
| Integrations | ||
| Mobile app | ||
| AI assistant | ||
| Cookieless tracking | ||
| GDPR compliant | ||
Alternatives to both Google Analytics and Simple Analytics

Matomo
Open source web analytics with full ownership of your data
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Fathom Analytics
Simple, privacy-first website analytics without cookies
Cookieless tracking that avoids collecting personal data
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Umami
Open source, privacy-friendly web analytics you can self-host
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Plausible Analytics
Lightweight, cookieless and open source alternative to Google Analytics
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PostHog
Open source product analytics, session replay, feature flags and more
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