Heap
Product analytics that captures every interaction automatically
Heap is a product analytics tool known for autocapture: its snippet records clicks, page views and form changes automatically, so teams can define events and analyze funnels retroactively without new tracking code. It adds session replay, journey analysis and account-level views for B2B products. Heap has been part of Contentsquare since 2023 and targets product and digital teams.
- features
- 5
- alternatives
- 7
- platform
- 1
- Updated
- Oct 12, 2026
Features
Our take
Pros
- Autocapture records interactions without writing tracking code
- Events can be defined retroactively on historical data
- Account-level views suited to B2B products
Cons
- Autocaptured data gets noisy without careful naming
- Paid plans become expensive as usage grows
Editorial assessment by the Alternatives.tools team, based on what the product is known for. Not a user review.
Best Heap alternatives
See all 7 alternatives
MixpanelFreemiumEvent-based product analytics for funnels, retention and cohorts
AmplitudeFreemiumDigital analytics platform for product, growth and marketing teams
PostHogFreemiumOpen sourceOpen source product analytics, session replay, feature flags and more
40.2Kstars
HotjarFreemiumHeatmaps, session recordings and on-site feedback surveys
Google AnalyticsFreeGoogle's event-based analytics for websites and mobile apps
4.6(5.2K) · App Store
Microsoft ClarityFreeFree heatmaps and session recordings from Microsoft
User reviews
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