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Free Attio alternatives

Top CRM like Attio

The most popular alternative to Attio is HubSpot, which has a free version. Other great alternatives to Attio are Twenty, Airtable, Notion, and Zoho CRM.

Most alternatives to Attio are in the CRM category, compared here by price, platform and features.

Attio alternatives
AllFreeOpen source
5 apps

All Attio alternatives

  1. HubSpot is a customer platform built around a free CRM, with paid hubs for marketing automation, sales engagement, customer service, content management and operations. Contacts, deals, emails and support tickets share one record, and the Breeze AI tools help with writing, research and agents. It suits small and mid-sized companies that want marketing, sales and support in a single system.

    12 HubSpot alternatives

    Pros

    • Free CRM that covers contacts, deals and basic email tracking
    • Marketing, sales and service share one customer record
    • Large integration marketplace and extensive free training via HubSpot Academy

    Cons

    • Costs rise steeply once you need Professional-tier features
    • Marketing pricing grows with the number of marketing contacts
    • Upper tiers can involve onboarding fees and annual contracts
    Cost / License
    FreemiumProprietary
  2. Twenty is an open source CRM positioned as a community-driven alternative to Salesforce, with a modern interface inspired by tools like Notion and Airtable. You can define custom objects and fields, work in table and kanban views, automate tasks with workflows and connect other tools through GraphQL and REST APIs. It can be self-hosted or used through the company's cloud offering.

    7 Twenty alternatives

    Pros

    • Modern, Notion-like interface with table and kanban views
    • Custom objects and fields adapt the data model to your business
    • Open source with GraphQL and REST APIs, self-hosted or in the cloud

    Cons

    • Young product with fewer integrations than established CRMs
    • Some advanced sales features of mature CRMs are still missing
    • Self-hosting means handling deployment and updates yourself
    Cost / License
    FreemiumOpen source
    Categories
  3. Airtable combines the look of a spreadsheet with a relational database, letting teams link records across tables and view them as grids, kanban boards, calendars, galleries or forms. Interfaces, automations and AI features turn bases into lightweight internal apps for content calendars, product roadmaps or inventories. A free plan exists, with paid plans adding capacity and admin features.

    12 Airtable alternatives

    Pros

    • Linked records give spreadsheet users real relational database power
    • Grid, kanban, calendar, gallery and form views on the same data
    • Interfaces and automations turn bases into lightweight internal apps

    Cons

    • Free plan limits on records and automations are reached quickly
    • Paid seats get expensive for larger teams
    • Complex bases can slow down and take effort to maintain
    Cost / License
    FreemiumProprietary
  4. Notion combines notes, documents, databases and project management in a flexible block-based workspace, with an integrated AI assistant.

    17 Notion alternatives

    Pros

    • Docs, wikis and databases combined in one flexible workspace
    • Large template gallery for roadmaps, trackers and wikis
    • Real-time collaboration with comments, mentions and an API

    Cons

    • Databases and relations take time to master
    • Offline access is limited compared with local-first apps
    • Large workspaces can feel slow to load
    Cost / License
    FreemiumProprietary
  5. Zoho CRM is a cloud CRM for managing leads, contacts, deals and sales processes, with workflow automation, territory management, forecasting and the Zia AI assistant. It is highly customizable without code and connects natively to the many other Zoho apps for email, support, finance and analytics. A free edition covers very small teams, and paid editions scale to larger organizations.

    9 Zoho CRM alternatives

    Pros

    • Deep no-code customization of modules, fields and workflows
    • Connects natively to the wider Zoho suite for email, support and finance
    • Free edition for very small teams, with paid editions that scale up

    Cons

    • Interface and settings can feel overwhelming at first
    • Third-party integrations are less polished than Zoho’s own apps
    • Getting the most out of it often means adopting more Zoho apps
    Cost / License
    FreemiumProprietary
    Categories

Attio vs its alternatives at a glance

Pricing, platforms and the key features of Attio, compared with its most popular alternatives.

Attio vs its alternatives at a glance
AppPricingPlatformsAPI accessBuilt-in automationsContact managementIntegrationsPipeline management
AttioFreemiumWeb
HubSpotFreemiumWeb, iPhone, Android
TwentyFreemiumOpen sourceWeb, Self-hosted
AirtableFreemiumWeb, Windows, Mac, iPhone, Android
NotionFreemiumWeb, Windows, Mac, iPhone, Android
Zoho CRMFreemiumWeb, iPhone, Android

Attio alternatives: frequently asked questions

What is the best alternative to Attio?

The most popular alternative to Attio is HubSpot: CRM platform with marketing, sales and service tools on one database. Other great alternatives are Twenty, Airtable, Notion, and Zoho CRM.

Is there a free alternative to Attio?

Yes, 5 alternatives are free or have a free plan, including HubSpot, Twenty, Airtable, and Notion.

Is there an open source alternative to Attio?

Yes, one open source alternative is listed: Twenty.

Is Attio free?

Attio has a free plan, with paid plans that unlock more features.

Compare Attio with its alternatives

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