Attio alternatives
Top CRM like Attio
All Attio alternatives
HubSpot is a customer platform built around a free CRM, with paid hubs for marketing automation, sales engagement, customer service, content management and operations. Contacts, deals, emails and support tickets share one record, and the Breeze AI tools help with writing, research and agents. It suits small and mid-sized companies that want marketing, sales and support in a single system.
12 HubSpot alternativesPros
- Free CRM that covers contacts, deals and basic email tracking
- Marketing, sales and service share one customer record
- Large integration marketplace and extensive free training via HubSpot Academy
Cons
- Costs rise steeply once you need Professional-tier features
- Marketing pricing grows with the number of marketing contacts
- Upper tiers can involve onboarding fees and annual contracts
Cost / LicenseFreemiumProprietaryfolk is a relationship-focused CRM from a Paris-based startup, aimed at founders, agencies, recruiters and small sales teams. A browser extension imports contacts from LinkedIn and other sites, while pipelines, email sequences and AI-assisted enrichment and writing help with follow-up. Its spreadsheet-like interface keeps it simpler than traditional sales CRMs.
8 folk alternativesPros
- Spreadsheet-like interface that feels simpler than traditional sales CRMs
- Browser extension imports contacts from LinkedIn in a click
- Built-in email sequences and AI enrichment for follow-ups
Cons
- Reporting and forecasting stay basic for structured sales teams
- Smaller integration ecosystem than long-established CRMs
Cost / LicenseFree trialProprietaryCategoriesPlatformsTwenty is an open source CRM positioned as a community-driven alternative to Salesforce, with a modern interface inspired by tools like Notion and Airtable. You can define custom objects and fields, work in table and kanban views, automate tasks with workflows and connect other tools through GraphQL and REST APIs. It can be self-hosted or used through the company's cloud offering.
7 Twenty alternativesPros
- Modern, Notion-like interface with table and kanban views
- Custom objects and fields adapt the data model to your business
- Open source with GraphQL and REST APIs, self-hosted or in the cloud
Cons
- Young product with fewer integrations than established CRMs
- Some advanced sales features of mature CRMs are still missing
- Self-hosting means handling deployment and updates yourself
Cost / LicenseFreemiumOpen sourceCategoriesPlatformsPipedrive is a sales CRM designed around a visual pipeline where deals move through stages, keeping salespeople focused on the next action for each opportunity. It includes email sync and tracking, activity scheduling, workflow automation, forecasting and an AI sales assistant, with add-ons for lead generation and documents. It targets small and mid-sized sales teams that want a CRM they can adopt quickly.
11 Pipedrive alternativesPros
- Visual pipeline makes it easy to see where every deal stands
- Quick to set up, so small sales teams adopt it fast
- Activity reminders keep salespeople focused on the next action
Cons
- Lead generation and document tools are sold as add-ons
- Little built-in marketing or support compared with all-in-one suites
- Reporting can feel limited for complex, multi-team sales processes
Cost / LicenseFree trialProprietaryCategoriesSalesforce is a cloud CRM platform used mainly by mid-sized and large organizations, with Sales Cloud for pipelines and forecasting, Service Cloud for support and many other clouds and add-ons. It is highly customizable through objects, workflows and code, and the AppExchange marketplace adds a wide range of integrations. Agentforce brings AI agents that can act on CRM data.
9 Salesforce alternativesPros
- Customizable down to objects, workflows and code for any sales process
- AppExchange offers integrations for almost every business tool
- Scales from mid-sized teams to the largest global organizations
Cons
- Steep learning curve that often calls for dedicated admins or consultants
- High per-user cost, with many capabilities sold as add-ons
- Overkill for small teams with simple sales processes
Cost / LicenseFree trialProprietaryCategoriesClose is a CRM built for inside sales teams that spend their day on the phone and in email. Calling, power dialing, SMS, email sequences and meeting notes live inside the CRM, so reps rarely need separate tools, and every interaction is logged automatically. It targets startups and small businesses with high-volume outbound or inbound sales processes.
8 Close alternativesPros
- Calling, power dialing, SMS and email built into the CRM
- Every call and email is logged automatically
- Email sequences keep outbound follow-ups on track
Cons
- No free plan, only a trial
- Less suited to complex enterprise sales or marketing automation
Cost / LicenseFree trialProprietaryCategoriesAirtable combines the look of a spreadsheet with a relational database, letting teams link records across tables and view them as grids, kanban boards, calendars, galleries or forms. Interfaces, automations and AI features turn bases into lightweight internal apps for content calendars, product roadmaps or inventories. A free plan exists, with paid plans adding capacity and admin features.
12 Airtable alternativesPros
- Linked records give spreadsheet users real relational database power
- Grid, kanban, calendar, gallery and form views on the same data
- Interfaces and automations turn bases into lightweight internal apps
Cons
- Free plan limits on records and automations are reached quickly
- Paid seats get expensive for larger teams
- Complex bases can slow down and take effort to maintain
Cost / LicenseFreemiumProprietaryNotion combines notes, documents, databases and project management in a flexible block-based workspace, with an integrated AI assistant.
17 Notion alternativesPros
- Docs, wikis and databases combined in one flexible workspace
- Large template gallery for roadmaps, trackers and wikis
- Real-time collaboration with comments, mentions and an API
Cons
- Databases and relations take time to master
- Offline access is limited compared with local-first apps
- Large workspaces can feel slow to load
Cost / LicenseFreemiumProprietaryCategoriesZoho CRM is a cloud CRM for managing leads, contacts, deals and sales processes, with workflow automation, territory management, forecasting and the Zia AI assistant. It is highly customizable without code and connects natively to the many other Zoho apps for email, support, finance and analytics. A free edition covers very small teams, and paid editions scale to larger organizations.
9 Zoho CRM alternativesPros
- Deep no-code customization of modules, fields and workflows
- Connects natively to the wider Zoho suite for email, support and finance
- Free edition for very small teams, with paid editions that scale up
Cons
- Interface and settings can feel overwhelming at first
- Third-party integrations are less polished than Zoho’s own apps
- Getting the most out of it often means adopting more Zoho apps
Cost / LicenseFreemiumProprietaryCategoriesFreshsales is the sales CRM from Freshworks, offering contact and account management, visual deal pipelines, built-in email and phone, and workflow automation. Its Freddy AI assistant scores leads, surfaces deal insights and suggests next steps. It integrates closely with Freshdesk and other Freshworks products, which suits companies that want sales and support from the same vendor.
8 Freshsales alternativesPros
- Built-in phone and email keep sales conversations in one place
- Freddy AI scores leads and suggests next steps on deals
- Pairs naturally with Freshdesk for teams wanting sales and support together
Cons
- Key AI and automation features are reserved for higher tiers
- Smaller integration marketplace than HubSpot or Salesforce
Cost / LicenseFree trialProprietaryCategoriesCopper is a CRM built for teams that live in Google Workspace. A Chrome extension shows contacts, deals and tasks directly in Gmail, and it syncs with Google Calendar, Drive and Sheets to log activity without manual data entry. It offers pipelines, workflow automation and reporting, and suits small businesses and agencies managing relationships rather than high-volume sales.
8 Copper alternativesPros
- Works inside Gmail through a Chrome extension, so contacts sit next to email
- Syncs with Google Calendar, Drive and Sheets to log activity automatically
- Clean interface that small teams can adopt with little training
Cons
- Much less useful for teams that don’t run on Google Workspace
- Reporting and customization are shallower than in larger CRMs
- No free plan, and advanced automation sits on higher tiers
Cost / LicenseFree trialProprietaryCategoriesPlatforms
Attio vs its alternatives at a glance
Pricing, platforms and the key features of Attio, compared with its most popular alternatives.
| App | Pricing | Platforms | API access | Built-in automations | Contact management | Integrations | Pipeline management |
|---|---|---|---|---|---|---|---|
 Attio | Freemium | Web | |||||
 HubSpot | Freemium | Web, iPhone, Android | |||||
 folk | Free trial | Web, Browser extension | |||||
 Twenty | FreemiumOpen source | Web, Self-hosted | |||||
 Pipedrive | Free trial | Web, iPhone, Android | |||||
 Salesforce | Free trial | Web, iPhone, Android |
Attio alternatives: frequently asked questions
What is the best alternative to Attio?
The most popular alternative to Attio is HubSpot: CRM platform with marketing, sales and service tools on one database. Other great alternatives are folk, Twenty, Pipedrive, and Salesforce.
Is there a free alternative to Attio?
Yes, 5 alternatives are free or have a free plan, including HubSpot, Twenty, Airtable, and Notion.
Is there an open source alternative to Attio?
Yes, one open source alternative is listed: Twenty.
Is Attio free?
Attio has a free plan, with paid plans that unlock more features.
Compare Attio with its alternatives
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