Salesforce alternatives

Top CRM like Salesforce

Updated Oct 12, 2026

The most popular alternative to Salesforce is HubSpot, which has a free version. Other great alternatives to Salesforce are Zoho CRM, Pipedrive, Freshsales, and Attio.

Most alternatives to Salesforce are in the CRM category, compared here by price, platform and features.

Salesforce alternatives

All Free Open source

9 apps

HubSpot
4.7(15.7K) · App Store
HubSpot is a customer platform built around a free CRM, with paid hubs for marketing automation, sales engagement, customer service, content management and operations. Contacts, deals, emails and support tickets share one record, and the Breeze AI tools help with writing, research and agents. It suits small and mid-sized companies that want marketing, sales and support in a single system.
12 HubSpot alternatives
Pros
Free CRM that covers contacts, deals and basic email tracking
Marketing, sales and service share one customer record
Large integration marketplace and extensive free training via HubSpot Academy
Cons
Costs rise steeply once you need Professional-tier features
Marketing pricing grows with the number of marketing contacts
Upper tiers can involve onboarding fees and annual contracts
Cost / License
FreemiumProprietary
Categories
CRM Email Marketing & Newsletters Customer Support & Live Chat
Platforms
Web iPhone Android
Features
AI assistant Contact management Email automation Email tracking Integrations Pipeline management
Visit website More about HubSpot
Zoho CRM
4.4(2.7K) · App Store
Zoho CRM is a cloud CRM for managing leads, contacts, deals and sales processes, with workflow automation, territory management, forecasting and the Zia AI assistant. It is highly customizable without code and connects natively to the many other Zoho apps for email, support, finance and analytics. A free edition covers very small teams, and paid editions scale to larger organizations.
9 Zoho CRM alternatives
Pros
Deep no-code customization of modules, fields and workflows
Connects natively to the wider Zoho suite for email, support and finance
Free edition for very small teams, with paid editions that scale up
Cons
Interface and settings can feel overwhelming at first
Third-party integrations are less polished than Zoho’s own apps
Getting the most out of it often means adopting more Zoho apps
Cost / License
FreemiumProprietary
Categories
CRM
Platforms
Web iPhone Android
Features
AI assistant Built-in automations Contact management Integrations Pipeline management Sales forecasting
Visit website More about Zoho CRM
Pipedrive
3.7(675) · App Store
Pipedrive is a sales CRM designed around a visual pipeline where deals move through stages, keeping salespeople focused on the next action for each opportunity. It includes email sync and tracking, activity scheduling, workflow automation, forecasting and an AI sales assistant, with add-ons for lead generation and documents. It targets small and mid-sized sales teams that want a CRM they can adopt quickly.
11 Pipedrive alternatives
Pros
Visual pipeline makes it easy to see where every deal stands
Quick to set up, so small sales teams adopt it fast
Activity reminders keep salespeople focused on the next action
Cons
Lead generation and document tools are sold as add-ons
Little built-in marketing or support compared with all-in-one suites
Reporting can feel limited for complex, multi-team sales processes
Cost / License
Free trialProprietary
Categories
CRM
Platforms
Web iPhone Android
Features
AI assistant Built-in automations Contact management Email tracking Pipeline management Sales forecasting
Visit website More about Pipedrive
Freshsales
4.5(523) · App Store
Freshsales is the sales CRM from Freshworks, offering contact and account management, visual deal pipelines, built-in email and phone, and workflow automation. Its Freddy AI assistant scores leads, surfaces deal insights and suggests next steps. It integrates closely with Freshdesk and other Freshworks products, which suits companies that want sales and support from the same vendor.
8 Freshsales alternatives
Pros
Built-in phone and email keep sales conversations in one place
Freddy AI scores leads and suggests next steps on deals
Pairs naturally with Freshdesk for teams wanting sales and support together
Cons
Key AI and automation features are reserved for higher tiers
Smaller integration marketplace than HubSpot or Salesforce
Cost / License
Free trialProprietary
Categories
CRM
Platforms
Web iPhone Android
Features
AI assistant Built-in automations Contact management Email tracking Pipeline management Sales forecasting
Visit website More about Freshsales
Attio
Attio is a modern CRM that builds itself from your email and calendar, then lets you model any kind of relationship data with custom objects, attributes and views. It offers real-time collaboration, workflow automation, reporting and an API, and is aimed at startups, investors and teams that find traditional CRMs rigid.
11 Attio alternatives
Pros
Builds itself automatically from your email and calendar
Custom objects and views adapt to almost any data model
Modern, fast interface with real-time collaboration
Cons
Its flexibility means more setup than an opinionated CRM
Advanced features and higher limits require paid plans
Cost / License
FreemiumProprietary
Categories
CRM
Platforms
Web
Features
API access Built-in automations Contact management Integrations Pipeline management Real-time collaboration
Visit website More about Attio
Close
Close is a CRM built for inside sales teams that spend their day on the phone and in email. Calling, power dialing, SMS, email sequences and meeting notes live inside the CRM, so reps rarely need separate tools, and every interaction is logged automatically. It targets startups and small businesses with high-volume outbound or inbound sales processes.
8 Close alternatives
Pros
Calling, power dialing, SMS and email built into the CRM
Every call and email is logged automatically
Email sequences keep outbound follow-ups on track
Cons
No free plan, only a trial
Less suited to complex enterprise sales or marketing automation
Cost / License
Free trialProprietary
Categories
CRM
Platforms
Web Windows Mac
Features
API access Contact management Email automation Email tracking Pipeline management
Visit website More about Close
SuiteCRM
5.8Kstars
SuiteCRM is an open source CRM maintained by SalesAgility, originally forked from SugarCRM Community Edition. It covers sales, marketing campaigns, customer service cases, quotes and workflows, and because it is self-hosted you keep complete control over data and code. Organizations with in-house IT or an implementation partner choose it to avoid depending on a single vendor.
7 SuiteCRM alternatives
Pros
Free and open source, with full control over data and code
Covers sales, campaigns, support cases and quotes in one system
No vendor lock-in, since you choose the hosting and the partner
Cons
Needs a server and technical skills to install, secure and update
Interface feels dated next to modern cloud CRMs
Upgrades and custom modules can take real development effort
Cost / License
FreeOpen source
Categories
CRM
Platforms
Self-hosted
Features
API access Built-in automations Contact management Pipeline management
Visit website More about SuiteCRM
Copper
4.7(1.7K) · App Store
Copper is a CRM built for teams that live in Google Workspace. A Chrome extension shows contacts, deals and tasks directly in Gmail, and it syncs with Google Calendar, Drive and Sheets to log activity without manual data entry. It offers pipelines, workflow automation and reporting, and suits small businesses and agencies managing relationships rather than high-volume sales.
8 Copper alternatives
Pros
Works inside Gmail through a Chrome extension, so contacts sit next to email
Syncs with Google Calendar, Drive and Sheets to log activity automatically
Clean interface that small teams can adopt with little training
Cons
Much less useful for teams that don’t run on Google Workspace
Reporting and customization are shallower than in larger CRMs
No free plan, and advanced automation sits on higher tiers
Cost / License
Free trialProprietary
Categories
CRM
Platforms
Web iPhone Android Browser extension
Features
Built-in automations Contact management Email tracking Integrations Pipeline management
Visit website More about Copper
Twenty
58.2Kstars
Twenty is an open source CRM positioned as a community-driven alternative to Salesforce, with a modern interface inspired by tools like Notion and Airtable. You can define custom objects and fields, work in table and kanban views, automate tasks with workflows and connect other tools through GraphQL and REST APIs. It can be self-hosted or used through the company's cloud offering.
7 Twenty alternatives
Pros
Modern, Notion-like interface with table and kanban views
Custom objects and fields adapt the data model to your business
Open source with GraphQL and REST APIs, self-hosted or in the cloud
Cons
Young product with fewer integrations than established CRMs
Some advanced sales features of mature CRMs are still missing
Self-hosting means handling deployment and updates yourself
Cost / License
FreemiumOpen source
Categories
CRM
Platforms
Web Self-hosted
Features
API access Built-in automations Contact management Kanban boards Pipeline management
Visit website More about Twenty

Salesforce vs its alternatives at a glance

Pricing, platforms and the key features of Salesforce, compared with its most popular alternatives.

Salesforce vs its alternatives at a glance
App	Pricing	Platforms
Salesforce	Free trial	Web, iPhone, Android
HubSpot	Freemium	Web, iPhone, Android
Zoho CRM	Freemium	Web, iPhone, Android
Pipedrive	Free trial	Web, iPhone, Android
Freshsales	Free trial	Web, iPhone, Android
Attio	Freemium	Web

Salesforce alternatives: frequently asked questions

What is the best alternative to Salesforce?

The most popular alternative to Salesforce is HubSpot: CRM platform with marketing, sales and service tools on one database. Other great alternatives are Zoho CRM, Pipedrive, Freshsales, and Attio.