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Free HubSpot alternatives

Top CRM like HubSpot

The most popular alternative to HubSpot is Zoho CRM, which has a free version. Other great alternatives to HubSpot are Attio, Mautic, and Twenty.

Most alternatives to HubSpot are in the CRM category, compared here by price, platform and features.

HubSpot alternatives
AllFreeOpen source
4 apps

All HubSpot alternatives

  1. Zoho CRM

    4.4(2.7K) · App Store

    Zoho CRM is a cloud CRM for managing leads, contacts, deals and sales processes, with workflow automation, territory management, forecasting and the Zia AI assistant. It is highly customizable without code and connects natively to the many other Zoho apps for email, support, finance and analytics. A free edition covers very small teams, and paid editions scale to larger organizations.

    9 Zoho CRM alternatives

    Pros

    • Deep no-code customization of modules, fields and workflows
    • Connects natively to the wider Zoho suite for email, support and finance
    • Free edition for very small teams, with paid editions that scale up

    Cons

    • Interface and settings can feel overwhelming at first
    • Third-party integrations are less polished than Zoho’s own apps
    • Getting the most out of it often means adopting more Zoho apps
    Cost / License
    FreemiumProprietary
    Categories
    CRM
    Platforms
    WebiPhoneAndroid
    Features
    AI assistantBuilt-in automationsContact managementIntegrationsPipeline managementSales forecasting
    Visit websiteMore about Zoho CRM

  2. Attio

    Attio is a modern CRM that builds itself from your email and calendar, then lets you model any kind of relationship data with custom objects, attributes and views. It offers real-time collaboration, workflow automation, reporting and an API, and is aimed at startups, investors and teams that find traditional CRMs rigid.

    11 Attio alternatives

    Pros

    • Builds itself automatically from your email and calendar
    • Custom objects and views adapt to almost any data model
    • Modern, fast interface with real-time collaboration

    Cons

    • Its flexibility means more setup than an opinionated CRM
    • Advanced features and higher limits require paid plans
    Cost / License
    FreemiumProprietary
    Categories
    CRM
    Platforms
    Web
    Features
    API accessBuilt-in automationsContact managementIntegrationsPipeline managementReal-time collaboration
    Visit websiteMore about Attio

  3. Mautic

    10.7Kstars

    Mautic is an open source marketing automation platform for running email campaigns, landing pages, forms, lead scoring and multi-step customer journeys. Self-hosting it keeps contact data on your own infrastructure, and its plugin system connects it to CRMs and other tools. It suits organizations with technical resources that want an alternative to proprietary automation suites.

    7 Mautic alternatives

    Pros

    • Free and open source marketing automation
    • Contact data stays on your own infrastructure
    • Campaign builder with lead scoring, forms and landing pages

    Cons

    • Installation and maintenance require technical skills
    • Needs a separate sending service for good deliverability
    • Interface is less polished than commercial automation suites
    Cost / License
    FreeOpen source
    Categories
    Email Marketing & Newsletters
    Platforms
    Self-hosted
    Features
    A/B testingAPI accessAudience segmentationEmail automationLanding pagesPlugins & extensions
    Visit websiteMore about Mautic

  4. Twenty

    58.2Kstars

    Twenty is an open source CRM positioned as a community-driven alternative to Salesforce, with a modern interface inspired by tools like Notion and Airtable. You can define custom objects and fields, work in table and kanban views, automate tasks with workflows and connect other tools through GraphQL and REST APIs. It can be self-hosted or used through the company's cloud offering.

    7 Twenty alternatives

    Pros

    • Modern, Notion-like interface with table and kanban views
    • Custom objects and fields adapt the data model to your business
    • Open source with GraphQL and REST APIs, self-hosted or in the cloud

    Cons

    • Young product with fewer integrations than established CRMs
    • Some advanced sales features of mature CRMs are still missing
    • Self-hosting means handling deployment and updates yourself
    Cost / License
    FreemiumOpen source
    Categories
    CRM
    Platforms
    WebSelf-hosted
    Features
    API accessBuilt-in automationsContact managementKanban boardsPipeline management
    Visit websiteMore about Twenty

HubSpot vs its alternatives at a glance

Pricing, platforms and the key features of HubSpot, compared with its most popular alternatives.

HubSpot vs its alternatives at a glance
AppPricingPlatformsAI assistantContact managementEmail automationEmail trackingIntegrations
HubSpotFreemiumWeb, iPhone, Android
Zoho CRMFreemiumWeb, iPhone, Android
AttioFreemiumWeb
MauticFreeOpen sourceSelf-hosted
TwentyFreemiumOpen sourceWeb, Self-hosted

HubSpot alternatives: frequently asked questions

What is the best alternative to HubSpot?

The most popular alternative to HubSpot is Zoho CRM: Customizable CRM within the broader Zoho suite of business apps. Other great alternatives are Attio, Mautic, and Twenty.

Is there a free alternative to HubSpot?

Yes, 4 alternatives are free or have a free plan, including Zoho CRM, Attio, Mautic, and Twenty.

Is there an open source alternative to HubSpot?

Yes, 2 open source alternatives are listed, including Mautic and Twenty.

Is HubSpot free?

HubSpot has a free plan, with paid plans that unlock more features.

Compare HubSpot with its alternatives

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