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Open source Matomo alternatives

Top Web & Product Analytics like Matomo

The most popular alternative to Matomo is Plausible Analytics, which has a free version. Other great alternatives to Matomo are Umami and PostHog.

Most alternatives to Matomo are in the Web & Product Analytics category, compared here by price, platform and features.

Matomo alternatives
AllFreeOpen source
3 apps

All Matomo alternatives

  1. Plausible Analytics is a privacy-focused web analytics tool that uses no cookies and collects no personal data, so it can usually run without a consent banner. Its script is very small, and a single-page dashboard shows visitors, sources, pages, goals and funnels at a glance. It is open source under the AGPL, hosted in the EU by an independent team, and can also be self-hosted as a Community Edition.

    7 Plausible Analytics alternatives

    Pros

    • Cookieless tracking that usually works without a consent banner
    • Very small script that barely affects page speed
    • Open source and self-hostable as a Community Edition

    Cons

    • Hosted service is paid after the trial, so free use means self-hosting
    • Less detail than Google Analytics on user behavior
    • Community Edition lacks some features of the cloud version
    Cost / License
    FreemiumOpen source
  2. Umami is an open source web analytics tool that collects anonymous usage data without cookies. Its clean dashboard covers page views, referrers, devices and events, along with more advanced reports such as funnels, retention and user journeys. It is straightforward to self-host with Docker, and Umami Cloud provides a managed version with a free tier.

    6 Umami alternatives

    Pros

    • Open source and easy to self-host with Docker
    • Cookieless, anonymous tracking with a clean dashboard
    • Funnels, retention and journey reports on top of the basics

    Cons

    • Self-hosting means managing your own server and database
    • Fewer integrations than commercial analytics tools
    • Umami Cloud's free tier comes with usage limits
    Cost / License
    FreemiumOpen source
  3. PostHog is an open source product platform that combines product and web analytics, session replay, feature flags, A/B testing, surveys and a data warehouse in one tool. It is built for engineers and product teams, with SQL access, an AI assistant and a free monthly usage allowance on PostHog Cloud. It can also be self-hosted for smaller deployments.

    12 PostHog alternatives

    Pros

    • Analytics, session replay, feature flags and A/B tests in one tool
    • Generous free monthly usage on PostHog Cloud
    • Open source with direct SQL access to your data

    Cons

    • Broad feature set can feel overwhelming for non-technical users
    • Usage-based billing is hard to predict as traffic grows
    • Self-hosting is only recommended for smaller deployments
    Cost / License
    FreemiumOpen source

Matomo vs its alternatives at a glance

Pricing, platforms and the key features of Matomo, compared with its most popular alternatives.

Matomo vs its alternatives at a glance
AppPricingPlatformsCookieless trackingEvent trackingFunnelsGDPR compliantHeatmaps
MatomoFreemiumOpen sourceWeb, iPhone, Android, Self-hosted
Plausible AnalyticsFreemiumOpen sourceWeb, Self-hosted
UmamiFreemiumOpen sourceWeb, Self-hosted
PostHogFreemiumOpen sourceWeb, Self-hosted

Matomo alternatives: frequently asked questions

What is the best alternative to Matomo?

The most popular alternative to Matomo is Plausible Analytics: Lightweight, cookieless and open source alternative to Google Analytics. Other great alternatives are Umami and PostHog.

Is there a free alternative to Matomo?

Yes, 3 alternatives are free or have a free plan, including Plausible Analytics, Umami, and PostHog.

Is there an open source alternative to Matomo?

Yes, 3 open source alternatives are listed, including Plausible Analytics, Umami, and PostHog.

Is Matomo free?

Matomo has a free plan, with paid plans that unlock more features.

Compare Matomo with its alternatives

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