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Open source Mixpanel alternatives

Top Web & Product Analytics like Mixpanel

The most popular alternative to Mixpanel is PostHog, which has a free version. Other great alternatives to Mixpanel are Matomo.

Most alternatives to Mixpanel are in the Web & Product Analytics category, compared here by price, platform and features.

Mixpanel alternatives
AllFreeOpen source
2 apps

All Mixpanel alternatives

  1. PostHog

    40.2Kstars

    PostHog is an open source product platform that combines product and web analytics, session replay, feature flags, A/B testing, surveys and a data warehouse in one tool. It is built for engineers and product teams, with SQL access, an AI assistant and a free monthly usage allowance on PostHog Cloud. It can also be self-hosted for smaller deployments.

    12 PostHog alternatives

    Pros

    • Analytics, session replay, feature flags and A/B tests in one tool
    • Generous free monthly usage on PostHog Cloud
    • Open source with direct SQL access to your data

    Cons

    • Broad feature set can feel overwhelming for non-technical users
    • Usage-based billing is hard to predict as traffic grows
    • Self-hosting is only recommended for smaller deployments
    Cost / License
    FreemiumOpen source
    Categories
    Web & Product Analytics
    Platforms
    WebSelf-hosted
    Features
    A/B testingAI assistantAPI accessEvent trackingFunnelsHeatmaps
    Visit websiteMore about PostHog

  2. Matomo

    21.9Kstars

    Matomo, formerly Piwik, is an open source analytics platform that you can self-host for free or use as a hosted cloud service. It offers reports comparable to Google Analytics, including goals, e-commerce tracking and custom dimensions, while keeping all data under your control, and it can be configured to track without cookies. Premium plugins add heatmaps, session recordings, funnels and A/B testing.

    11 Matomo alternatives

    Pros

    • Free to self-host with full ownership of your data
    • Reports comparable to Google Analytics, including e-commerce
    • Can be configured for cookieless tracking

    Cons

    • Self-hosting means managing updates and database performance
    • Heatmaps, recordings and funnels are paid plugins
    • Interface feels dated next to newer analytics tools
    Cost / License
    FreemiumOpen source
    Categories
    Web & Product Analytics
    Platforms
    WebiPhoneAndroidSelf-hosted
    Features
    Cookieless trackingEvent trackingFunnelsGDPR compliantHeatmapsPlugins & extensions
    Visit websiteMore about Matomo

Mixpanel vs its alternatives at a glance

Pricing, platforms and the key features of Mixpanel, compared with its most popular alternatives.

Mixpanel vs its alternatives at a glance
AppPricingPlatformsAPI accessAudience segmentationEvent trackingFunnelsIntegrations
MixpanelFreemiumWeb
PostHogFreemiumOpen sourceWeb, Self-hosted
MatomoFreemiumOpen sourceWeb, iPhone, Android, Self-hosted

Mixpanel alternatives: frequently asked questions

What is the best alternative to Mixpanel?

The most popular alternative to Mixpanel is PostHog: Open source product analytics, session replay, feature flags and more. Other great alternatives are Matomo.

Is there a free alternative to Mixpanel?

Yes, 2 alternatives are free or have a free plan, including PostHog and Matomo.

Is there an open source alternative to Mixpanel?

Yes, 2 open source alternatives are listed, including PostHog and Matomo.

Is Mixpanel free?

Mixpanel has a free plan, with paid plans that unlock more features.

Compare Mixpanel with its alternatives

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