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Free Semrush alternatives

Top SEO Tools like Semrush

The most popular alternative to Semrush is Ahrefs, which has a free version. Other great alternatives to Semrush are Ubersuggest, Google Search Console, SpyFu, and Screaming Frog SEO Spider.

Most alternatives to Semrush are in the SEO Tools category, compared here by price, platform and features.

Semrush alternatives
AllFree
5 apps

All Semrush alternatives

  1. Ahrefs

    Ahrefs offers keyword research, backlink analysis, rank tracking and site audits, plus Brand Radar to track brand mentions in AI answers.

    16 Ahrefs alternatives

    Pros

    • Large backlink index with detailed link analysis
    • Keyword research, rank tracking and site audits in one suite
    • Brand Radar tracks brand mentions in AI answers

    Cons

    • Expensive for freelancers and small businesses
    • Usage limits can hold back heavy research
    • Takes time for beginners to learn
    Cost / License
    FreemiumProprietary
    Categories
    SEO ToolsAI Search Visibility
    Platforms
    Web
    Features
    API accessBacklink analysisCompetitor benchmarkingKeyword research
    Visit websiteMore about Ahrefs

  2. Ubersuggest

    Ubersuggest is an SEO tool from Neil Patel's agency that offers keyword ideas with search volume and difficulty, content ideas, site audits, rank tracking and basic backlink data. Its interface is aimed at small business owners and bloggers rather than SEO specialists, and a Chrome extension shows keyword data on search results. A limited number of free searches is available before upgrading.

    8 Ubersuggest alternatives

    Pros

    • Simple interface aimed at small businesses and bloggers
    • Keyword ideas with volume, difficulty and content suggestions
    • Chrome extension shows keyword data on search results

    Cons

    • Free searches are capped at a few per day
    • Data is less precise than in professional SEO suites
    Cost / License
    FreemiumProprietary
    Categories
    SEO Tools
    Platforms
    WebBrowser extension
    Features
    Backlink analysisKeyword researchRank trackingSite audit
    Visit websiteMore about Ubersuggest

  3. Google Search Console

    Google Search Console is a free service from Google that shows how a website appears in Google Search: the queries that bring clicks and impressions, average positions, the indexing status of pages and Core Web Vitals. Site owners use it to submit sitemaps, inspect URLs, fix crawl and structured data issues and get alerts about security problems or manual actions. Its data can be exported through an API.

    7 Google Search Console alternatives

    Pros

    • Free, first-party data on queries, clicks and impressions
    • URL inspection and indexing reports straight from Google
    • Alerts for security issues and manual actions

    Cons

    • Covers only Google Search, not other search engines
    • Performance history is limited, so long-term data must be exported
    • Some queries are hidden for privacy reasons
    Cost / License
    FreeProprietary
    Categories
    SEO ToolsWeb & Product Analytics
    Platforms
    Web
    Features
    AnalyticsAPI accessSite audit
    Visit websiteMore about Google Search Console

  4. SpyFu

    SpyFu is a competitive intelligence tool focused on search: enter a competitor's domain to see the organic keywords it ranks for and the Google Ads keywords it has bought, along with historical ad copy and estimated budgets. It also offers keyword research, rank tracking, backlink prospecting and reports. It suits marketers and PPC specialists who want to learn from competitors' search strategies.

    7 SpyFu alternatives

    Pros

    • Reveals the organic and Google Ads keywords of competitors
    • Historical ad copy shows how campaigns evolved
    • Straightforward reports suited to PPC specialists

    Cons

    • Traffic and ad budget estimates can be inaccurate
    • Data coverage is strongest for the US and UK
    Cost / License
    FreemiumProprietary
    Categories
    SEO Tools
    Platforms
    Web
    Features
    Backlink analysisCompetitor benchmarkingKeyword researchRank tracking
    Visit websiteMore about SpyFu

  5. Screaming Frog SEO Spider

    Screaming Frog SEO Spider is a desktop crawler that scans a website the way a search engine bot does and reports technical SEO issues such as broken links, redirects, duplicate titles, missing meta data and canonical problems. It can render JavaScript, check spelling and grammar, generate XML sitemaps and connect to Google Analytics, Search Console and PageSpeed Insights. The free version crawls up to 500 URLs.

    6 Screaming Frog SEO Spider alternatives

    Pros

    • Thorough crawl that finds broken links, redirects and duplicates
    • Renders JavaScript and connects to Analytics, Search Console and PageSpeed
    • Runs locally on Windows, Mac and Linux

    Cons

    • The free version is capped at a small number of URLs
    • Dense, technical interface for non-specialists
    • Large crawls consume a lot of memory
    Cost / License
    FreemiumProprietary
    Categories
    SEO Tools
    Platforms
    WindowsMacLinux
    Features
    Grammar and spell checkIntegrationsSite audit
    Visit websiteMore about Screaming Frog SEO Spider

Semrush vs its alternatives at a glance

Pricing, platforms and the key features of Semrush, compared with its most popular alternatives.

Semrush vs its alternatives at a glance
AppPricingPlatformsAPI accessBacklink analysisCompetitor benchmarkingKeyword research
SemrushFreemiumWeb
AhrefsFreemiumWeb
UbersuggestFreemiumWeb, Browser extension
Google Search ConsoleFreeWeb
SpyFuFreemiumWeb
Screaming Frog SEO SpiderFreemiumWindows, Mac, Linux

Semrush alternatives: frequently asked questions

What is the best alternative to Semrush?

The most popular alternative to Semrush is Ahrefs: All-in-one SEO toolset with AI search tracking. Other great alternatives are Ubersuggest, Google Search Console, SpyFu, and Screaming Frog SEO Spider.

Is there a free alternative to Semrush?

Yes, 5 alternatives are free or have a free plan, including Ahrefs, Ubersuggest, Google Search Console, and SpyFu.

Is there an open source alternative to Semrush?

No open source alternative to Semrush is listed yet.

Is Semrush free?

Semrush has a free plan, with paid plans that unlock more features.

Compare Semrush with its alternatives

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