CRM platform with marketing, sales and service tools on one database
HubSpot is a customer platform built around a free CRM, with paid hubs for marketing automation, sales engagement, customer service, content management and operations. Contacts, deals, emails and support tickets share one record, and the Breeze AI tools help with writing, research and agents. It suits small and mid-sized companies that want marketing, sales and support in a single system.
- features
- 6
- alternatives
- 12
- platforms
- 3
- Updated
- Oct 12, 2026
Features
Our take
Pros
- Free CRM that covers contacts, deals and basic email tracking
- Marketing, sales and service share one customer record
- Large integration marketplace and extensive free training via HubSpot Academy
Cons
- Costs rise steeply once you need Professional-tier features
- Marketing pricing grows with the number of marketing contacts
- Upper tiers can involve onboarding fees and annual contracts
Editorial assessment by the Alternatives.tools team, based on what the product is known for. Not a user review.
Best HubSpot alternatives
See all 12 alternatives
SalesforceFree trialEnterprise CRM for sales, service and marketing teams
4.8(353.7K) · App Store
Zoho CRMFreemiumCustomizable CRM within the broader Zoho suite of business apps
4.4(2.7K) · App Store
PipedriveFree trialSales CRM built around a visual deal pipeline
3.7(675) · App Store
FreshsalesFree trialSales CRM from Freshworks with built-in phone, email and AI
4.5(523) · App Store
ActiveCampaignFree trialMarketing automation and email platform with a sales CRM
4.6(1.2K) · App Store
AttioFreemiumFlexible, data-driven CRM that you shape around your workflow
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