Free Salesforce alternatives

All Salesforce alternatives

1. 

   

   HubSpot

   4.7(15.7K) · App StoreLike

   HubSpot is a customer platform built around a free CRM, with paid hubs for marketing automation, sales engagement, customer service, content management and operations. Contacts, deals, emails and support tickets share one record, and the Breeze AI tools help with writing, research and agents. It suits small and mid-sized companies that want marketing, sales and support in a single system.

   12 HubSpot alternatives

   Pros

   • Free CRM that covers contacts, deals and basic email tracking
   • Marketing, sales and service share one customer record
   • Large integration marketplace and extensive free training via HubSpot Academy

   Cons

   • Costs rise steeply once you need Professional-tier features
   • Marketing pricing grows with the number of marketing contacts
   • Upper tiers can involve onboarding fees and annual contracts

   Cost / License

   FreemiumProprietary

   Categories

   CRMEmail Marketing & NewslettersCustomer Support & Live Chat

   Platforms

   WebiPhoneAndroid

   Features

   AI assistantContact managementEmail automationEmail trackingIntegrationsPipeline management

   Visit websiteMore about HubSpot
2. 

   

   Zoho CRM

   4.4(2.7K) · App StoreLike

   Zoho CRM is a cloud CRM for managing leads, contacts, deals and sales processes, with workflow automation, territory management, forecasting and the Zia AI assistant. It is highly customizable without code and connects natively to the many other Zoho apps for email, support, finance and analytics. A free edition covers very small teams, and paid editions scale to larger organizations.

   9 Zoho CRM alternatives

   Pros

   • Deep no-code customization of modules, fields and workflows
   • Connects natively to the wider Zoho suite for email, support and finance
   • Free edition for very small teams, with paid editions that scale up

   Cons

   • Interface and settings can feel overwhelming at first
   • Third-party integrations are less polished than Zoho’s own apps
   • Getting the most out of it often means adopting more Zoho apps

   Cost / License

   FreemiumProprietary

   Categories

   CRM

   Platforms

   WebiPhoneAndroid

   Features

   AI assistantBuilt-in automationsContact managementIntegrationsPipeline managementSales forecasting

   Visit websiteMore about Zoho CRM
3. 

   

   Attio

   Like

   Attio is a modern CRM that builds itself from your email and calendar, then lets you model any kind of relationship data with custom objects, attributes and views. It offers real-time collaboration, workflow automation, reporting and an API, and is aimed at startups, investors and teams that find traditional CRMs rigid.

   11 Attio alternatives

   Pros

   • Builds itself automatically from your email and calendar
   • Custom objects and views adapt to almost any data model
   • Modern, fast interface with real-time collaboration

   Cons

   • Its flexibility means more setup than an opinionated CRM
   • Advanced features and higher limits require paid plans

   Cost / License

   FreemiumProprietary

   Categories

   CRM

   Platforms

   Web

   Features

   API accessBuilt-in automationsContact managementIntegrationsPipeline managementReal-time collaboration

   Visit websiteMore about Attio
4. 

   

   SuiteCRM

   5.8KstarsLike

   SuiteCRM is an open source CRM maintained by SalesAgility, originally forked from SugarCRM Community Edition. It covers sales, marketing campaigns, customer service cases, quotes and workflows, and because it is self-hosted you keep complete control over data and code. Organizations with in-house IT or an implementation partner choose it to avoid depending on a single vendor.

   7 SuiteCRM alternatives

   Pros

   • Free and open source, with full control over data and code
   • Covers sales, campaigns, support cases and quotes in one system
   • No vendor lock-in, since you choose the hosting and the partner

   Cons

   • Needs a server and technical skills to install, secure and update
   • Interface feels dated next to modern cloud CRMs
   • Upgrades and custom modules can take real development effort

   Cost / License

   FreeOpen source

   Categories

   CRM

   Platforms

   Self-hosted

   Features

   API accessBuilt-in automationsContact managementPipeline management

   Visit websiteMore about SuiteCRM
5. 

   

   Twenty

   58.2KstarsLike

   Twenty is an open source CRM positioned as a community-driven alternative to Salesforce, with a modern interface inspired by tools like Notion and Airtable. You can define custom objects and fields, work in table and kanban views, automate tasks with workflows and connect other tools through GraphQL and REST APIs. It can be self-hosted or used through the company's cloud offering.

   7 Twenty alternatives

   Pros

   • Modern, Notion-like interface with table and kanban views
   • Custom objects and fields adapt the data model to your business
   • Open source with GraphQL and REST APIs, self-hosted or in the cloud

   Cons

   • Young product with fewer integrations than established CRMs
   • Some advanced sales features of mature CRMs are still missing
   • Self-hosting means handling deployment and updates yourself

   Cost / License

   FreemiumOpen source

   Categories

   CRM

   Platforms

   WebSelf-hosted

   Features

   API accessBuilt-in automationsContact managementKanban boardsPipeline management

   Visit websiteMore about Twenty