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Open source Fathom Analytics alternatives

Top Web & Product Analytics like Fathom Analytics

The most popular alternative to Fathom Analytics is Plausible Analytics, which has a free version. Other great alternatives to Fathom Analytics are Umami, Matomo, and PostHog.

Most alternatives to Fathom Analytics are in the Web & Product Analytics category, compared here by price, platform and features.

Fathom Analytics alternatives
AllFreeOpen source
4 apps

All Fathom Analytics alternatives

  1. Plausible Analytics is a privacy-focused web analytics tool that uses no cookies and collects no personal data, so it can usually run without a consent banner. Its script is very small, and a single-page dashboard shows visitors, sources, pages, goals and funnels at a glance. It is open source under the AGPL, hosted in the EU by an independent team, and can also be self-hosted as a Community Edition.

    7 Plausible Analytics alternatives

    Pros

    • Cookieless tracking that usually works without a consent banner
    • Very small script that barely affects page speed
    • Open source and self-hostable as a Community Edition

    Cons

    • Hosted service is paid after the trial, so free use means self-hosting
    • Less detail than Google Analytics on user behavior
    • Community Edition lacks some features of the cloud version
    Cost / License
    FreemiumOpen source
  2. Umami is an open source web analytics tool that collects anonymous usage data without cookies. Its clean dashboard covers page views, referrers, devices and events, along with more advanced reports such as funnels, retention and user journeys. It is straightforward to self-host with Docker, and Umami Cloud provides a managed version with a free tier.

    6 Umami alternatives

    Pros

    • Open source and easy to self-host with Docker
    • Cookieless, anonymous tracking with a clean dashboard
    • Funnels, retention and journey reports on top of the basics

    Cons

    • Self-hosting means managing your own server and database
    • Fewer integrations than commercial analytics tools
    • Umami Cloud's free tier comes with usage limits
    Cost / License
    FreemiumOpen source
  3. Matomo, formerly Piwik, is an open source analytics platform that you can self-host for free or use as a hosted cloud service. It offers reports comparable to Google Analytics, including goals, e-commerce tracking and custom dimensions, while keeping all data under your control, and it can be configured to track without cookies. Premium plugins add heatmaps, session recordings, funnels and A/B testing.

    11 Matomo alternatives

    Pros

    • Free to self-host with full ownership of your data
    • Reports comparable to Google Analytics, including e-commerce
    • Can be configured for cookieless tracking

    Cons

    • Self-hosting means managing updates and database performance
    • Heatmaps, recordings and funnels are paid plugins
    • Interface feels dated next to newer analytics tools
    Cost / License
    FreemiumOpen source
  4. PostHog is an open source product platform that combines product and web analytics, session replay, feature flags, A/B testing, surveys and a data warehouse in one tool. It is built for engineers and product teams, with SQL access, an AI assistant and a free monthly usage allowance on PostHog Cloud. It can also be self-hosted for smaller deployments.

    12 PostHog alternatives

    Pros

    • Analytics, session replay, feature flags and A/B tests in one tool
    • Generous free monthly usage on PostHog Cloud
    • Open source with direct SQL access to your data

    Cons

    • Broad feature set can feel overwhelming for non-technical users
    • Usage-based billing is hard to predict as traffic grows
    • Self-hosting is only recommended for smaller deployments
    Cost / License
    FreemiumOpen source

Fathom Analytics vs its alternatives at a glance

Pricing, platforms and the key features of Fathom Analytics, compared with its most popular alternatives.

Fathom Analytics vs its alternatives at a glance
AppPricingPlatformsAPI accessCookieless trackingEvent trackingGDPR compliant
Fathom AnalyticsFree trialWeb
Plausible AnalyticsFreemiumOpen sourceWeb, Self-hosted
UmamiFreemiumOpen sourceWeb, Self-hosted
MatomoFreemiumOpen sourceWeb, iPhone, Android, Self-hosted
PostHogFreemiumOpen sourceWeb, Self-hosted

Fathom Analytics alternatives: frequently asked questions

What is the best alternative to Fathom Analytics?

The most popular alternative to Fathom Analytics is Plausible Analytics: Lightweight, cookieless and open source alternative to Google Analytics. Other great alternatives are Umami, Matomo, and PostHog.

Is there a free alternative to Fathom Analytics?

Yes, 4 alternatives are free or have a free plan, including Plausible Analytics, Umami, Matomo, and PostHog.

Is there an open source alternative to Fathom Analytics?

Yes, 4 open source alternatives are listed, including Plausible Analytics, Umami, Matomo, and PostHog.

Is Fathom Analytics free?

Fathom Analytics is a paid app that offers a free trial.

Compare Fathom Analytics with its alternatives

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