Free Klaviyo alternatives
Top Email Marketing & Newsletters like Klaviyo
The most popular alternative to Klaviyo is Mailchimp, which has a free version. Other great alternatives to Klaviyo are Brevo, MailerLite, HubSpot, and Kit.
Most alternatives to Klaviyo are in the Email Marketing & Newsletters category, compared here by price, platform and features.
All Klaviyo alternatives
Mailchimp, owned by Intuit, is an email marketing platform for designing campaigns, building automated customer journeys and organizing an audience with tags and segments. It also offers landing pages, signup forms, SMS in some countries and AI tools for content and send times. Its many integrations, including e-commerce platforms, make it easy to connect to an existing stack.
10 Mailchimp alternativesPros
- Familiar, well-documented platform with many templates
- Large integration library, including e-commerce platforms
- Free plan for getting started with a small list
Cons
- Prices rise steeply as your audience grows
- Unsubscribed contacts can still count toward billing
- Free plan is restrictive, and key features require paid tiers
Cost / LicenseFreemiumProprietaryCategoriesBrevo, formerly Sendinblue, is a French marketing platform covering email campaigns, transactional email, SMS, WhatsApp messages and marketing automation, plus a sales CRM and live chat. Its plans are based mainly on the volume of emails sent rather than the number of contacts, which suits large lists that are mailed occasionally. Data is hosted in the EU, a plus for GDPR-conscious teams.
9 Brevo alternativesPros
- Pricing based on emails sent rather than contacts stored
- Email, SMS, WhatsApp and transactional email in one platform
- EU data hosting suits GDPR-conscious teams
Cons
- Free plan has a daily sending limit and Brevo branding
- Automation builder is less advanced than specialist tools
Cost / LicenseFreemiumProprietaryCategoriesMailerLite is an email marketing tool with an uncluttered drag-and-drop editor and an approachable automation builder. Besides campaigns, it can create landing pages, signup forms and simple websites, sell digital products and paid newsletter subscriptions, and run A/B tests. Small businesses and creators often choose it as a lighter alternative to larger marketing suites.
11 MailerLite alternativesPros
- Clean drag-and-drop editor that is easy to learn
- Landing pages, websites and paid newsletters included
- Approachable automation builder for small businesses
Cons
- Account approval process can delay your first campaigns
- Fewer advanced automation and reporting options than larger suites
Cost / LicenseFreemiumProprietaryCategoriesPlatformsHubSpot is a customer platform built around a free CRM, with paid hubs for marketing automation, sales engagement, customer service, content management and operations. Contacts, deals, emails and support tickets share one record, and the Breeze AI tools help with writing, research and agents. It suits small and mid-sized companies that want marketing, sales and support in a single system.
12 HubSpot alternativesPros
- Free CRM that covers contacts, deals and basic email tracking
- Marketing, sales and service share one customer record
- Large integration marketplace and extensive free training via HubSpot Academy
Cons
- Costs rise steeply once you need Professional-tier features
- Marketing pricing grows with the number of marketing contacts
- Upper tiers can involve onboarding fees and annual contracts
Cost / LicenseFreemiumProprietaryKit, previously called ConvertKit, is an email marketing platform designed for creators such as writers, podcasters and course authors. It combines landing pages and forms, visual automations, subscriber tagging and paid newsletters, and lets you sell digital products directly to your list. A recommendations network helps creators grow by promoting each other's newsletters.
12 Kit alternativesPros
- Tag-based subscriber management suited to creators
- Sell digital products and paid newsletters to your list
- Recommendations network helps newsletters grow
Cons
- Email design options are deliberately simple
- Gets expensive as the subscriber count grows
- Advanced automations are reserved for paid plans
Cost / LicenseFreemiumProprietaryCategories
Klaviyo vs its alternatives at a glance
Pricing, platforms and the key features of Klaviyo, compared with its most popular alternatives.
| App | Pricing | Platforms | A/B testing | AI assistant | Analytics | Audience segmentation | Email automation |
|---|---|---|---|---|---|---|---|
 Klaviyo | Freemium | Web, iPhone, Android | |||||
 Mailchimp | Freemium | Web, iPhone, Android | |||||
 Brevo | Freemium | Web, iPhone, Android | |||||
 MailerLite | Freemium | Web | |||||
 HubSpot | Freemium | Web, iPhone, Android | |||||
 Kit | Freemium | Web, iPhone, Android |
Klaviyo alternatives: frequently asked questions
What is the best alternative to Klaviyo?
The most popular alternative to Klaviyo is Mailchimp: Email marketing and automation platform for small businesses. Other great alternatives are Brevo, MailerLite, HubSpot, and Kit.
Is there a free alternative to Klaviyo?
Yes, 5 alternatives are free or have a free plan, including Mailchimp, Brevo, MailerLite, and HubSpot.
Is there an open source alternative to Klaviyo?
No open source alternative to Klaviyo is listed yet.
Is Klaviyo free?
Klaviyo has a free plan, with paid plans that unlock more features.
Compare Klaviyo with its alternatives
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