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Free Amplitude alternatives

Top Web & Product Analytics like Amplitude

The most popular alternative to Amplitude is Mixpanel, which has a free version. Other great alternatives to Amplitude are PostHog, Heap, Google Analytics, and Hotjar.

Most alternatives to Amplitude are in the Web & Product Analytics category, compared here by price, platform and features.

Amplitude alternatives
AllFreeOpen source
6 apps

All Amplitude alternatives

  1. Mixpanel

    Mixpanel is a product analytics platform that tracks user actions as events and lets teams explore them through funnels, retention curves, flows and cohort segmentation without writing SQL. It also offers session replay and AI-assisted querying, and can sync data from a data warehouse. Product managers, growth teams and analysts use it to understand how features are adopted.

    7 Mixpanel alternatives

    Pros

    • Funnels, retention and flows explored without writing SQL
    • Interactive reports make slicing event data quick
    • Usable free plan for smaller products

    Cons

    • Needs a well-planned event schema before data becomes useful
    • Costs grow quickly with event volume on paid plans
    • Less suited to marketing attribution than to product analysis
    Cost / License
    FreemiumProprietary
    Categories
    Web & Product Analytics
    Platforms
    Web
    Features
    API accessAudience segmentationEvent trackingFunnelsIntegrationsSession recording
    Visit websiteMore about Mixpanel

  2. PostHog

    40.2Kstars

    PostHog is an open source product platform that combines product and web analytics, session replay, feature flags, A/B testing, surveys and a data warehouse in one tool. It is built for engineers and product teams, with SQL access, an AI assistant and a free monthly usage allowance on PostHog Cloud. It can also be self-hosted for smaller deployments.

    12 PostHog alternatives

    Pros

    • Analytics, session replay, feature flags and A/B tests in one tool
    • Generous free monthly usage on PostHog Cloud
    • Open source with direct SQL access to your data

    Cons

    • Broad feature set can feel overwhelming for non-technical users
    • Usage-based billing is hard to predict as traffic grows
    • Self-hosting is only recommended for smaller deployments
    Cost / License
    FreemiumOpen source
    Categories
    Web & Product Analytics
    Platforms
    WebSelf-hosted
    Features
    A/B testingAI assistantAPI accessEvent trackingFunnelsHeatmaps
    Visit websiteMore about PostHog

  3. Heap

    Heap is a product analytics tool known for autocapture: its snippet records clicks, page views and form changes automatically, so teams can define events and analyze funnels retroactively without new tracking code. It adds session replay, journey analysis and account-level views for B2B products. Heap has been part of Contentsquare since 2023 and targets product and digital teams.

    7 Heap alternatives

    Pros

    • Autocapture records interactions without writing tracking code
    • Events can be defined retroactively on historical data
    • Account-level views suited to B2B products

    Cons

    • Autocaptured data gets noisy without careful naming
    • Paid plans become expensive as usage grows
    Cost / License
    FreemiumProprietary
    Categories
    Web & Product Analytics
    Platforms
    Web
    Features
    Audience segmentationEvent trackingFunnelsIntegrationsSession recording
    Visit websiteMore about Heap

  4. Google Analytics

    4.6(5.2K) · App Store

    Google Analytics 4 measures traffic and behavior on websites and mobile apps with an event-based model, offering reports on acquisition, engagement, conversions and audiences. It integrates tightly with Google Ads, Search Console and BigQuery, and adds predictive metrics and explorations for funnels and paths. The standard edition is free, and its cookie-based tracking requires a consent banner in many countries.

    12 Google Analytics alternatives

    Pros

    • Free standard edition with extensive reporting
    • Tight integration with Google Ads, Search Console and BigQuery
    • Covers websites and mobile apps in one event-based model

    Cons

    • GA4 interface is complex and hard to navigate for beginners
    • Cookie-based tracking needs a consent banner in many countries
    • Data is processed by Google, a concern for privacy-sensitive sites
    Cost / License
    FreeProprietary
    Categories
    Web & Product Analytics
    Platforms
    WebiPhoneAndroid
    Features
    API accessAudience segmentationEvent trackingFunnelsIntegrationsMobile app
    Visit websiteMore about Google Analytics

  5. Hotjar

    Hotjar shows how visitors use a website through heatmaps of clicks and scrolling, recordings of real sessions, and on-site surveys and feedback widgets. It complements traffic analytics by revealing where people get stuck or hesitate, and includes AI help to create surveys and summarize responses. Hotjar is part of Contentsquare and is aimed at marketers, designers and product teams.

    8 Hotjar alternatives

    Pros

    • Heatmaps and session recordings that are easy to set up
    • On-site surveys and feedback widgets in the same tool
    • Accessible to marketers and designers without analytics expertise

    Cons

    • Free plan caps the number of sessions captured
    • Costs rise quickly with site traffic
    • Does not replace a traffic analytics tool for sources and page views
    Cost / License
    FreemiumProprietary
    Categories
    Web & Product AnalyticsForms & Surveys
    Platforms
    Web
    Features
    AI assistantFunnelsHeatmapsIntegrationsSession recording
    Visit websiteMore about Hotjar

  6. Matomo

    21.9Kstars

    Matomo, formerly Piwik, is an open source analytics platform that you can self-host for free or use as a hosted cloud service. It offers reports comparable to Google Analytics, including goals, e-commerce tracking and custom dimensions, while keeping all data under your control, and it can be configured to track without cookies. Premium plugins add heatmaps, session recordings, funnels and A/B testing.

    11 Matomo alternatives

    Pros

    • Free to self-host with full ownership of your data
    • Reports comparable to Google Analytics, including e-commerce
    • Can be configured for cookieless tracking

    Cons

    • Self-hosting means managing updates and database performance
    • Heatmaps, recordings and funnels are paid plugins
    • Interface feels dated next to newer analytics tools
    Cost / License
    FreemiumOpen source
    Categories
    Web & Product Analytics
    Platforms
    WebiPhoneAndroidSelf-hosted
    Features
    Cookieless trackingEvent trackingFunnelsGDPR compliantHeatmapsPlugins & extensions
    Visit websiteMore about Matomo

Amplitude vs its alternatives at a glance

Pricing, platforms and the key features of Amplitude, compared with its most popular alternatives.

Amplitude vs its alternatives at a glance
AppPricingPlatformsA/B testingAI assistantAudience segmentationEvent trackingFunnels
AmplitudeFreemiumWeb
MixpanelFreemiumWeb
PostHogFreemiumOpen sourceWeb, Self-hosted
HeapFreemiumWeb
Google AnalyticsFreeWeb, iPhone, Android
HotjarFreemiumWeb

Amplitude alternatives: frequently asked questions

What is the best alternative to Amplitude?

The most popular alternative to Amplitude is Mixpanel: Event-based product analytics for funnels, retention and cohorts. Other great alternatives are PostHog, Heap, Google Analytics, and Hotjar.

Is there a free alternative to Amplitude?

Yes, 6 alternatives are free or have a free plan, including Mixpanel, PostHog, Heap, and Google Analytics.

Is there an open source alternative to Amplitude?

Yes, 2 open source alternatives are listed, including PostHog and Matomo.

Is Amplitude free?

Amplitude has a free plan, with paid plans that unlock more features.

Compare Amplitude with its alternatives

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