Free Moz Pro alternatives

All Moz Pro alternatives

1. 

   

   Semrush

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   Semrush covers SEO, content marketing, competitor research, advertising and social media, with an AI toolkit for search visibility.

   17 Semrush alternatives

   Pros

   • Covers SEO, content, ads and social in one platform
   • In-depth competitor research on keywords, traffic and ads
   • AI toolkit to monitor visibility in search

   Cons

   • Expensive, especially with extra users and add-ons
   • The breadth of tools makes the interface overwhelming at first
   • The free account allows only a few searches per day

   Cost / License

   FreemiumProprietary

   Categories

   SEO ToolsAI Search Visibility

   Platforms

   Web

   Features

   API accessBacklink analysisCompetitor benchmarkingKeyword research

   Visit websiteMore about Semrush
2. 

   

   Ahrefs

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   Ahrefs offers keyword research, backlink analysis, rank tracking and site audits, plus Brand Radar to track brand mentions in AI answers.

   16 Ahrefs alternatives

   Pros

   • Large backlink index with detailed link analysis
   • Keyword research, rank tracking and site audits in one suite
   • Brand Radar tracks brand mentions in AI answers

   Cons

   • Expensive for freelancers and small businesses
   • Usage limits can hold back heavy research
   • Takes time for beginners to learn

   Cost / License

   FreemiumProprietary

   Categories

   SEO ToolsAI Search Visibility

   Platforms

   Web

   Features

   API accessBacklink analysisCompetitor benchmarkingKeyword research

   Visit websiteMore about Ahrefs
3. 

   

   SpyFu

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   SpyFu is a competitive intelligence tool focused on search: enter a competitor's domain to see the organic keywords it ranks for and the Google Ads keywords it has bought, along with historical ad copy and estimated budgets. It also offers keyword research, rank tracking, backlink prospecting and reports. It suits marketers and PPC specialists who want to learn from competitors' search strategies.

   7 SpyFu alternatives

   Pros

   • Reveals the organic and Google Ads keywords of competitors
   • Historical ad copy shows how campaigns evolved
   • Straightforward reports suited to PPC specialists

   Cons

   • Traffic and ad budget estimates can be inaccurate
   • Data coverage is strongest for the US and UK

   Cost / License

   FreemiumProprietary

   Categories

   SEO Tools

   Platforms

   Web

   Features

   Backlink analysisCompetitor benchmarkingKeyword researchRank tracking

   Visit websiteMore about SpyFu
4. 

   

   Ubersuggest

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   Ubersuggest is an SEO tool from Neil Patel's agency that offers keyword ideas with search volume and difficulty, content ideas, site audits, rank tracking and basic backlink data. Its interface is aimed at small business owners and bloggers rather than SEO specialists, and a Chrome extension shows keyword data on search results. A limited number of free searches is available before upgrading.

   8 Ubersuggest alternatives

   Pros

   • Simple interface aimed at small businesses and bloggers
   • Keyword ideas with volume, difficulty and content suggestions
   • Chrome extension shows keyword data on search results

   Cons

   • Free searches are capped at a few per day
   • Data is less precise than in professional SEO suites

   Cost / License

   FreemiumProprietary

   Categories

   SEO Tools

   Platforms

   WebBrowser extension

   Features

   Backlink analysisKeyword researchRank trackingSite audit

   Visit websiteMore about Ubersuggest
5. 

   

   Screaming Frog SEO Spider

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   Screaming Frog SEO Spider is a desktop crawler that scans a website the way a search engine bot does and reports technical SEO issues such as broken links, redirects, duplicate titles, missing meta data and canonical problems. It can render JavaScript, check spelling and grammar, generate XML sitemaps and connect to Google Analytics, Search Console and PageSpeed Insights. The free version crawls up to 500 URLs.

   6 Screaming Frog SEO Spider alternatives

   Pros

   • Thorough crawl that finds broken links, redirects and duplicates
   • Renders JavaScript and connects to Analytics, Search Console and PageSpeed
   • Runs locally on Windows, Mac and Linux

   Cons

   • The free version is capped at a small number of URLs
   • Dense, technical interface for non-specialists
   • Large crawls consume a lot of memory

   Cost / License

   FreemiumProprietary

   Categories

   SEO Tools

   Platforms

   WindowsMacLinux

   Features

   Grammar and spell checkIntegrationsSite audit

   Visit websiteMore about Screaming Frog SEO Spider
6. 

   

   Google Search Console

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   Google Search Console is a free service from Google that shows how a website appears in Google Search: the queries that bring clicks and impressions, average positions, the indexing status of pages and Core Web Vitals. Site owners use it to submit sitemaps, inspect URLs, fix crawl and structured data issues and get alerts about security problems or manual actions. Its data can be exported through an API.

   7 Google Search Console alternatives

   Pros

   • Free, first-party data on queries, clicks and impressions
   • URL inspection and indexing reports straight from Google
   • Alerts for security issues and manual actions

   Cons

   • Covers only Google Search, not other search engines
   • Performance history is limited, so long-term data must be exported
   • Some queries are hidden for privacy reasons

   Cost / License

   FreeProprietary

   Categories

   SEO ToolsWeb & Product Analytics

   Platforms

   Web

   Features

   AnalyticsAPI accessSite audit

   Visit websiteMore about Google Search Console