Substack alternatives
Top Email Marketing & Newsletters like Substack
The most popular alternative to Substack is beehiiv, which has a free version. Other great alternatives to Substack are Ghost, Kit, Buttondown, and WordPress.com.
Most alternatives to Substack are in the Email Marketing & Newsletters category, compared here by price, platform and features.
All Substack alternatives
beehiiv is a newsletter platform created by former Morning Brew team members, combining an editor, a hosted website and email delivery. It focuses on growth and monetization, with a referral program, recommendations between newsletters, an ad network and paid subscriptions. Publishers also get detailed analytics, A/B testing of subject lines and AI writing tools.
6 beehiiv alternativesPros
- Growth tools like referrals and cross-newsletter recommendations
- Monetization through an ad network and paid subscriptions
- Hosted website and detailed analytics included
Cons
- Most monetization and growth features sit on paid plans
- Less suited to advanced marketing automation or e-commerce
Cost / LicenseFreemiumProprietaryCategoriesPlatformsGhost is an open source platform for independent publishers that combines a website, a newsletter and paid memberships in one product. Writers publish in a clean editor, send posts by email and charge for subscriptions through Stripe, with no revenue share taken by Ghost. It can be self-hosted for free or run on the managed Ghost(Pro) service, and is maintained by a non-profit foundation.
9 Ghost alternativesPros
- Website, newsletter and paid memberships in one product
- No revenue share taken on subscriptions
- Open source and free to self-host
Cons
- Fewer themes and integrations than WordPress
- Self-hosting needs technical skills and an email delivery service
- Ghost(Pro) gets expensive as your member list grows
Cost / LicenseFreemiumOpen sourcePlatformsKit, previously called ConvertKit, is an email marketing platform designed for creators such as writers, podcasters and course authors. It combines landing pages and forms, visual automations, subscriber tagging and paid newsletters, and lets you sell digital products directly to your list. A recommendations network helps creators grow by promoting each other's newsletters.
12 Kit alternativesPros
- Tag-based subscriber management suited to creators
- Sell digital products and paid newsletters to your list
- Recommendations network helps newsletters grow
Cons
- Email design options are deliberately simple
- Gets expensive as the subscriber count grows
- Advanced automations are reserved for paid plans
Cost / LicenseFreemiumProprietaryCategoriesButtondown is a small, independent newsletter service for writers and developers who prefer a lightweight tool. You write in Markdown or a rich text editor, publish an archive on the web and can charge for subscriptions through Stripe. It offers a complete API, custom domains and RSS-to-email, and is built by a very small team.
6 Buttondown alternativesPros
- Write in Markdown or a rich text editor
- Complete API and RSS-to-email for developers
- Paid subscriptions through Stripe and custom domains
Cons
- Templates and design options are minimal
- Few audience growth tools compared with beehiiv or Substack
Cost / LicenseFreemiumProprietaryCategoriesPlatformsWordPress.com is the hosted version of WordPress run by Automattic, so you get the WordPress editor, themes and blogging tools without managing a server. Free sites use a wordpress.com address, while paid plans add custom domains, plugins, e-commerce and more storage. It suits bloggers and small businesses who want WordPress without handling updates, backups and security themselves.
11 WordPress.com alternativesPros
- WordPress without managing servers, updates or backups
- Free plan to start a blog quickly
- Same WordPress editor, themes and blogging tools
Cons
- Installing plugins requires a paid plan
- Free sites show ads and use a wordpress.com address
- Less control over hosting than self-hosted WordPress
Cost / LicenseFreemiumProprietaryCategoriesMailerLite is an email marketing tool with an uncluttered drag-and-drop editor and an approachable automation builder. Besides campaigns, it can create landing pages, signup forms and simple websites, sell digital products and paid newsletter subscriptions, and run A/B tests. Small businesses and creators often choose it as a lighter alternative to larger marketing suites.
11 MailerLite alternativesPros
- Clean drag-and-drop editor that is easy to learn
- Landing pages, websites and paid newsletters included
- Approachable automation builder for small businesses
Cons
- Account approval process can delay your first campaigns
- Fewer advanced automation and reporting options than larger suites
Cost / LicenseFreemiumProprietaryCategoriesPlatformsGumroad lets creators sell digital downloads, courses, memberships and physical items from a simple storefront or checkout links. There is no monthly subscription: Gumroad takes a percentage of each sale instead. It also includes email updates and automated workflows for customers, discount codes and affiliate features, which suits independent writers, artists and developers.
7 Gumroad alternativesPros
- No monthly fee, since you only pay a share of each sale
- Very quick to start selling with a simple checkout link
- Handles memberships, courses, discount codes and affiliates
Cons
- Per-sale fees take a noticeable cut as revenue grows
- Limited storefront customization and branding
Cost / LicenseFreemiumProprietaryCategoriesPlatforms
Substack vs its alternatives at a glance
Pricing, platforms and the key features of Substack, compared with its most popular alternatives.
| App | Pricing | Platforms | Analytics | Custom domains | Mobile app | Paid newsletters |
|---|---|---|---|---|---|---|
| Free | Web, iPhone, Android | |||||
| Freemium | Web | |||||
| FreemiumOpen source | Web, Self-hosted | |||||
| Freemium | Web, iPhone, Android | |||||
| Freemium | Web | |||||
| Freemium | Web, iPhone, Android |
Substack alternatives: frequently asked questions
What is the best alternative to Substack?
The most popular alternative to Substack is beehiiv: Newsletter platform with growth tools, monetization and a website. Other great alternatives are Ghost, Kit, Buttondown, and WordPress.com.
Is there a free alternative to Substack?
Yes, 7 alternatives are free or have a free plan, including beehiiv, Ghost, Kit, and Buttondown.
Is there an open source alternative to Substack?
Yes, one open source alternative is listed: Ghost.
Is Substack free?
Yes, Substack is free to use.
Compare Substack with its alternatives
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