Fathom Analytics alternatives

All Fathom Analytics alternatives

1. 

   

   Plausible Analytics

   29.4KstarsLike

   Plausible Analytics is a privacy-focused web analytics tool that uses no cookies and collects no personal data, so it can usually run without a consent banner. Its script is very small, and a single-page dashboard shows visitors, sources, pages, goals and funnels at a glance. It is open source under the AGPL, hosted in the EU by an independent team, and can also be self-hosted as a Community Edition.

   7 Plausible Analytics alternatives

   Pros

   • Cookieless tracking that usually works without a consent banner
   • Very small script that barely affects page speed
   • Open source and self-hostable as a Community Edition

   Cons

   • Hosted service is paid after the trial, so free use means self-hosting
   • Less detail than Google Analytics on user behavior
   • Community Edition lacks some features of the cloud version

   Cost / License

   FreemiumOpen source

   Categories

   Web & Product Analytics

   Platforms

   WebSelf-hosted

   Features

   API accessCookieless trackingEvent trackingFunnelsGDPR compliant

   Visit websiteMore about Plausible Analytics
2. 

   

   Simple Analytics

   Like

   Simple Analytics is a Dutch web analytics service that does not use cookies or collect personal data, and stores its data in the EU. It provides a clear dashboard of visits, referrers and pages, event and goal tracking, and an AI assistant that answers questions about your traffic in plain language. Its focus on GDPR compliance makes it a fit for European businesses and privacy-conscious sites.

   6 Simple Analytics alternatives

   Pros

   • No cookies or personal data, with storage in the EU
   • Clean dashboard that is quick to read
   • AI assistant answers traffic questions in plain language

   Cons

   • Fewer advanced reports than full analytics suites
   • Neither open source nor self-hostable, unlike some rivals

   Cost / License

   FreemiumProprietary

   Categories

   Web & Product Analytics

   Platforms

   Web

   Features

   AI assistantAPI accessCookieless trackingEvent trackingGDPR compliant

   Visit websiteMore about Simple Analytics
3. 

   

   Umami

   39.3KstarsLike

   Umami is an open source web analytics tool that collects anonymous usage data without cookies. Its clean dashboard covers page views, referrers, devices and events, along with more advanced reports such as funnels, retention and user journeys. It is straightforward to self-host with Docker, and Umami Cloud provides a managed version with a free tier.

   6 Umami alternatives

   Pros

   • Open source and easy to self-host with Docker
   • Cookieless, anonymous tracking with a clean dashboard
   • Funnels, retention and journey reports on top of the basics

   Cons

   • Self-hosting means managing your own server and database
   • Fewer integrations than commercial analytics tools
   • Umami Cloud's free tier comes with usage limits

   Cost / License

   FreemiumOpen source

   Categories

   Web & Product Analytics

   Platforms

   WebSelf-hosted

   Features

   API accessCookieless trackingEvent trackingFunnelsGDPR compliant

   Visit websiteMore about Umami
4. 

   

   Matomo

   21.9KstarsLike

   Matomo, formerly Piwik, is an open source analytics platform that you can self-host for free or use as a hosted cloud service. It offers reports comparable to Google Analytics, including goals, e-commerce tracking and custom dimensions, while keeping all data under your control, and it can be configured to track without cookies. Premium plugins add heatmaps, session recordings, funnels and A/B testing.

   11 Matomo alternatives

   Pros

   • Free to self-host with full ownership of your data
   • Reports comparable to Google Analytics, including e-commerce
   • Can be configured for cookieless tracking

   Cons

   • Self-hosting means managing updates and database performance
   • Heatmaps, recordings and funnels are paid plugins
   • Interface feels dated next to newer analytics tools

   Cost / License

   FreemiumOpen source

   Categories

   Web & Product Analytics

   Platforms

   WebiPhoneAndroidSelf-hosted

   Features

   Cookieless trackingEvent trackingFunnelsGDPR compliantHeatmapsPlugins & extensions

   Visit websiteMore about Matomo
5. 

   

   Google Analytics

   4.6(5.2K) · App StoreLike

   Google Analytics 4 measures traffic and behavior on websites and mobile apps with an event-based model, offering reports on acquisition, engagement, conversions and audiences. It integrates tightly with Google Ads, Search Console and BigQuery, and adds predictive metrics and explorations for funnels and paths. The standard edition is free, and its cookie-based tracking requires a consent banner in many countries.

   12 Google Analytics alternatives

   Pros

   • Free standard edition with extensive reporting
   • Tight integration with Google Ads, Search Console and BigQuery
   • Covers websites and mobile apps in one event-based model

   Cons

   • GA4 interface is complex and hard to navigate for beginners
   • Cookie-based tracking needs a consent banner in many countries
   • Data is processed by Google, a concern for privacy-sensitive sites

   Cost / License

   FreeProprietary

   Categories

   Web & Product Analytics

   Platforms

   WebiPhoneAndroid

   Features

   API accessAudience segmentationEvent trackingFunnelsIntegrationsMobile app

   Visit websiteMore about Google Analytics
6. 

   

   PostHog

   40.2KstarsLike

   PostHog is an open source product platform that combines product and web analytics, session replay, feature flags, A/B testing, surveys and a data warehouse in one tool. It is built for engineers and product teams, with SQL access, an AI assistant and a free monthly usage allowance on PostHog Cloud. It can also be self-hosted for smaller deployments.

   12 PostHog alternatives

   Pros

   • Analytics, session replay, feature flags and A/B tests in one tool
   • Generous free monthly usage on PostHog Cloud
   • Open source with direct SQL access to your data

   Cons

   • Broad feature set can feel overwhelming for non-technical users
   • Usage-based billing is hard to predict as traffic grows
   • Self-hosting is only recommended for smaller deployments

   Cost / License

   FreemiumOpen source

   Categories

   Web & Product Analytics

   Platforms

   WebSelf-hosted

   Features

   A/B testingAI assistantAPI accessEvent trackingFunnelsHeatmaps

   Visit websiteMore about PostHog