Heap alternatives

Top Web & Product Analytics like Heap

Updated Oct 12, 2026

The most popular alternative to Heap is Mixpanel, which has a free version. Other great alternatives to Heap are Amplitude, PostHog, Hotjar, and Google Analytics.

Most alternatives to Heap are in the Web & Product Analytics category, compared here by price, platform and features.

Heap alternatives

All Free Open source

7 apps

Mixpanel
Mixpanel is a product analytics platform that tracks user actions as events and lets teams explore them through funnels, retention curves, flows and cohort segmentation without writing SQL. It also offers session replay and AI-assisted querying, and can sync data from a data warehouse. Product managers, growth teams and analysts use it to understand how features are adopted.
7 Mixpanel alternatives
Pros
Funnels, retention and flows explored without writing SQL
Interactive reports make slicing event data quick
Usable free plan for smaller products
Cons
Needs a well-planned event schema before data becomes useful
Costs grow quickly with event volume on paid plans
Less suited to marketing attribution than to product analysis
Cost / License
FreemiumProprietary
Categories
Web & Product Analytics
Platforms
Web
Features
API access Audience segmentation Event tracking Funnels Integrations Session recording
Visit website More about Mixpanel
Amplitude
Amplitude is a digital analytics platform centered on product analytics, with behavioral charts for funnels, retention, journeys and cohorts. Around that core the company offers experimentation and feature flags, session replay, customer data management and web analytics, along with AI features that surface insights. It is aimed mainly at product-led companies that want one system for analysis and experimentation.
6 Amplitude alternatives
Pros
Deep behavioral analysis of funnels, retention and user journeys
Experimentation and feature flags sit alongside the analytics
Free plan that covers smaller products
Cons
Steep learning curve to set up tracking and build charts
Costs climb quickly as event volumes grow
Needs careful event planning to produce reliable data
Cost / License
FreemiumProprietary
Categories
Web & Product Analytics
Platforms
Web
Features
A/B testing AI assistant Audience segmentation Event tracking Funnels Session recording
Visit website More about Amplitude
PostHog
40.2Kstars
PostHog is an open source product platform that combines product and web analytics, session replay, feature flags, A/B testing, surveys and a data warehouse in one tool. It is built for engineers and product teams, with SQL access, an AI assistant and a free monthly usage allowance on PostHog Cloud. It can also be self-hosted for smaller deployments.
12 PostHog alternatives
Pros
Analytics, session replay, feature flags and A/B tests in one tool
Generous free monthly usage on PostHog Cloud
Open source with direct SQL access to your data
Cons
Broad feature set can feel overwhelming for non-technical users
Usage-based billing is hard to predict as traffic grows
Self-hosting is only recommended for smaller deployments
Cost / License
FreemiumOpen source
Categories
Web & Product Analytics
Platforms
Web Self-hosted
Features
A/B testing AI assistant API access Event tracking Funnels Heatmaps
Visit website More about PostHog
Hotjar
Hotjar shows how visitors use a website through heatmaps of clicks and scrolling, recordings of real sessions, and on-site surveys and feedback widgets. It complements traffic analytics by revealing where people get stuck or hesitate, and includes AI help to create surveys and summarize responses. Hotjar is part of Contentsquare and is aimed at marketers, designers and product teams.
8 Hotjar alternatives
Pros
Heatmaps and session recordings that are easy to set up
On-site surveys and feedback widgets in the same tool
Accessible to marketers and designers without analytics expertise
Cons
Free plan caps the number of sessions captured
Costs rise quickly with site traffic
Does not replace a traffic analytics tool for sources and page views
Cost / License
FreemiumProprietary
Categories
Web & Product Analytics Forms & Surveys
Platforms
Web
Features
AI assistant Funnels Heatmaps Integrations Session recording
Visit website More about Hotjar
Google Analytics
4.6(5.2K) · App Store
Google Analytics 4 measures traffic and behavior on websites and mobile apps with an event-based model, offering reports on acquisition, engagement, conversions and audiences. It integrates tightly with Google Ads, Search Console and BigQuery, and adds predictive metrics and explorations for funnels and paths. The standard edition is free, and its cookie-based tracking requires a consent banner in many countries.
12 Google Analytics alternatives
Pros
Free standard edition with extensive reporting
Tight integration with Google Ads, Search Console and BigQuery
Covers websites and mobile apps in one event-based model
Cons
GA4 interface is complex and hard to navigate for beginners
Cookie-based tracking needs a consent banner in many countries
Data is processed by Google, a concern for privacy-sensitive sites
Cost / License
FreeProprietary
Categories
Web & Product Analytics
Platforms
Web iPhone Android
Features
API access Audience segmentation Event tracking Funnels Integrations Mobile app
Visit website More about Google Analytics
Microsoft Clarity
Microsoft Clarity is a free behavioral analytics tool that records user sessions and generates click and scroll heatmaps, for websites as well as mobile apps. It flags frustration signals such as rage clicks, dead clicks and quick backs, integrates with Google Analytics, and uses Copilot to summarize sessions and insights. There is no paid tier and no traffic cap.
7 Microsoft Clarity alternatives
Pros
Completely free with no traffic cap
Flags rage clicks, dead clicks and quick backs automatically
Integrates with Google Analytics and summarizes sessions with Copilot
Cons
Data is processed by Microsoft, which may not suit privacy-sensitive sites
No on-site surveys or feedback widgets
Recordings are only kept for a limited time
Cost / License
FreeProprietary
Categories
Web & Product Analytics
Platforms
Web
Features
AI assistant Heatmaps Integrations Session recording
Visit website More about Microsoft Clarity
Matomo
21.9Kstars
Matomo, formerly Piwik, is an open source analytics platform that you can self-host for free or use as a hosted cloud service. It offers reports comparable to Google Analytics, including goals, e-commerce tracking and custom dimensions, while keeping all data under your control, and it can be configured to track without cookies. Premium plugins add heatmaps, session recordings, funnels and A/B testing.
11 Matomo alternatives
Pros
Free to self-host with full ownership of your data
Reports comparable to Google Analytics, including e-commerce
Can be configured for cookieless tracking
Cons
Self-hosting means managing updates and database performance
Heatmaps, recordings and funnels are paid plugins
Interface feels dated next to newer analytics tools
Cost / License
FreemiumOpen source
Categories
Web & Product Analytics
Platforms
Web iPhone Android Self-hosted
Features
Cookieless tracking Event tracking Funnels GDPR compliant Heatmaps Plugins & extensions
Visit website More about Matomo

Heap vs its alternatives at a glance

Pricing, platforms and the key features of Heap, compared with its most popular alternatives.

Heap vs its alternatives at a glance
App	Pricing	Platforms
Heap	Freemium	Web
Mixpanel	Freemium	Web
Amplitude	Freemium	Web
PostHog	FreemiumOpen source	Web, Self-hosted
Hotjar	Freemium	Web
Google Analytics	Free	Web, iPhone, Android

Heap alternatives: frequently asked questions

What is the best alternative to Heap?

The most popular alternative to Heap is Mixpanel: Event-based product analytics for funnels, retention and cohorts. Other great alternatives are Amplitude, PostHog, Hotjar, and Google Analytics.