Free Mailchimp alternatives
Top Email Marketing & Newsletters like Mailchimp
The most popular alternative to Mailchimp is Brevo, which has a free version. Other great alternatives to Mailchimp are MailerLite, Klaviyo, Kit, and listmonk.
Most alternatives to Mailchimp are in the Email Marketing & Newsletters category, compared here by price, platform and features.
All Mailchimp alternatives
Brevo, formerly Sendinblue, is a French marketing platform covering email campaigns, transactional email, SMS, WhatsApp messages and marketing automation, plus a sales CRM and live chat. Its plans are based mainly on the volume of emails sent rather than the number of contacts, which suits large lists that are mailed occasionally. Data is hosted in the EU, a plus for GDPR-conscious teams.
9 Brevo alternativesPros
- Pricing based on emails sent rather than contacts stored
- Email, SMS, WhatsApp and transactional email in one platform
- EU data hosting suits GDPR-conscious teams
Cons
- Free plan has a daily sending limit and Brevo branding
- Automation builder is less advanced than specialist tools
Cost / LicenseFreemiumProprietaryCategoriesMailerLite is an email marketing tool with an uncluttered drag-and-drop editor and an approachable automation builder. Besides campaigns, it can create landing pages, signup forms and simple websites, sell digital products and paid newsletter subscriptions, and run A/B tests. Small businesses and creators often choose it as a lighter alternative to larger marketing suites.
11 MailerLite alternativesPros
- Clean drag-and-drop editor that is easy to learn
- Landing pages, websites and paid newsletters included
- Approachable automation builder for small businesses
Cons
- Account approval process can delay your first campaigns
- Fewer advanced automation and reporting options than larger suites
Cost / LicenseFreemiumProprietaryCategoriesPlatformsKlaviyo is a marketing automation platform for online stores that connects to Shopify, WooCommerce and other platforms to use order and browsing data in email and SMS campaigns. Merchants build flows such as abandoned cart or post-purchase sequences, segment customers by behavior and predicted value, and measure revenue per message. AI features help generate content and segments.
7 Klaviyo alternativesPros
- Uses order and browsing data from Shopify and other platforms
- Prebuilt flows for abandoned carts and post-purchase emails
- Revenue attribution per message and predictive segments
Cons
- Becomes expensive as the number of active profiles grows
- Overkill for businesses that don’t sell online
- Advanced segmentation and reporting take time to master
Cost / LicenseFreemiumProprietaryCategoriesKit, previously called ConvertKit, is an email marketing platform designed for creators such as writers, podcasters and course authors. It combines landing pages and forms, visual automations, subscriber tagging and paid newsletters, and lets you sell digital products directly to your list. A recommendations network helps creators grow by promoting each other's newsletters.
12 Kit alternativesPros
- Tag-based subscriber management suited to creators
- Sell digital products and paid newsletters to your list
- Recommendations network helps newsletters grow
Cons
- Email design options are deliberately simple
- Gets expensive as the subscriber count grows
- Advanced automations are reserved for paid plans
Cost / LicenseFreemiumProprietaryCategorieslistmonk is a free, open source newsletter and mailing list manager distributed as a single binary backed by PostgreSQL. It handles large subscriber lists, template-based campaigns, transactional messages via API and segmentation through SQL queries, and can send through any SMTP server or service. It suits developers and organizations that want to keep email marketing and subscriber data on their own servers.
6 listmonk alternativesPros
- Free, open source and distributed as a single binary
- Handles very large lists efficiently on PostgreSQL
- Sends through any SMTP server or email service
Cons
- Requires self-hosting and a separate sending service
- No visual automation builder or drip campaigns
- Segmentation relies on SQL queries rather than a point-and-click tool
Cost / LicenseFreeOpen sourceCategoriesPlatformsHubSpot is a customer platform built around a free CRM, with paid hubs for marketing automation, sales engagement, customer service, content management and operations. Contacts, deals, emails and support tickets share one record, and the Breeze AI tools help with writing, research and agents. It suits small and mid-sized companies that want marketing, sales and support in a single system.
12 HubSpot alternativesPros
- Free CRM that covers contacts, deals and basic email tracking
- Marketing, sales and service share one customer record
- Large integration marketplace and extensive free training via HubSpot Academy
Cons
- Costs rise steeply once you need Professional-tier features
- Marketing pricing grows with the number of marketing contacts
- Upper tiers can involve onboarding fees and annual contracts
Cost / LicenseFreemiumProprietarybeehiiv is a newsletter platform created by former Morning Brew team members, combining an editor, a hosted website and email delivery. It focuses on growth and monetization, with a referral program, recommendations between newsletters, an ad network and paid subscriptions. Publishers also get detailed analytics, A/B testing of subject lines and AI writing tools.
6 beehiiv alternativesPros
- Growth tools like referrals and cross-newsletter recommendations
- Monetization through an ad network and paid subscriptions
- Hosted website and detailed analytics included
Cons
- Most monetization and growth features sit on paid plans
- Less suited to advanced marketing automation or e-commerce
Cost / LicenseFreemiumProprietaryCategoriesPlatformsMautic is an open source marketing automation platform for running email campaigns, landing pages, forms, lead scoring and multi-step customer journeys. Self-hosting it keeps contact data on your own infrastructure, and its plugin system connects it to CRMs and other tools. It suits organizations with technical resources that want an alternative to proprietary automation suites.
7 Mautic alternativesPros
- Free and open source marketing automation
- Contact data stays on your own infrastructure
- Campaign builder with lead scoring, forms and landing pages
Cons
- Installation and maintenance require technical skills
- Needs a separate sending service for good deliverability
- Interface is less polished than commercial automation suites
Cost / LicenseFreeOpen sourceCategoriesPlatforms
Mailchimp vs its alternatives at a glance
Pricing, platforms and the key features of Mailchimp, compared with its most popular alternatives.
| App | Pricing | Platforms | A/B testing | AI assistant | Audience segmentation | Email automation | Integrations |
|---|---|---|---|---|---|---|---|
 Mailchimp | Freemium | Web, iPhone, Android | |||||
 Brevo | Freemium | Web, iPhone, Android | |||||
 MailerLite | Freemium | Web | |||||
 Klaviyo | Freemium | Web, iPhone, Android | |||||
 Kit | Freemium | Web, iPhone, Android | |||||
 listmonk | FreeOpen source | Self-hosted |
Mailchimp alternatives: frequently asked questions
What is the best alternative to Mailchimp?
The most popular alternative to Mailchimp is Brevo: Email, SMS and WhatsApp marketing with a built-in CRM. Other great alternatives are MailerLite, Klaviyo, Kit, and listmonk.
Is there a free alternative to Mailchimp?
Yes, 8 alternatives are free or have a free plan, including Brevo, MailerLite, Klaviyo, and Kit.
Is there an open source alternative to Mailchimp?
Yes, 2 open source alternatives are listed, including listmonk and Mautic.
Is Mailchimp free?
Mailchimp has a free plan, with paid plans that unlock more features.
Compare Mailchimp with its alternatives
Sponsored listings and products made by the publisher of this site are always labeled. How we rank · Know a good alternative? Submit it