ActiveCampaign alternatives
Top Email Marketing & Newsletters like ActiveCampaign
The most popular alternative to ActiveCampaign is HubSpot, which has a free version. Other great alternatives to ActiveCampaign are Mailchimp, Brevo, Klaviyo, and Mautic.
Most alternatives to ActiveCampaign are in the Email Marketing & Newsletters category, compared here by price, platform and features.
All ActiveCampaign alternatives
HubSpot is a customer platform built around a free CRM, with paid hubs for marketing automation, sales engagement, customer service, content management and operations. Contacts, deals, emails and support tickets share one record, and the Breeze AI tools help with writing, research and agents. It suits small and mid-sized companies that want marketing, sales and support in a single system.
12 HubSpot alternativesPros
- Free CRM that covers contacts, deals and basic email tracking
- Marketing, sales and service share one customer record
- Large integration marketplace and extensive free training via HubSpot Academy
Cons
- Costs rise steeply once you need Professional-tier features
- Marketing pricing grows with the number of marketing contacts
- Upper tiers can involve onboarding fees and annual contracts
Cost / LicenseFreemiumProprietaryMailchimp, owned by Intuit, is an email marketing platform for designing campaigns, building automated customer journeys and organizing an audience with tags and segments. It also offers landing pages, signup forms, SMS in some countries and AI tools for content and send times. Its many integrations, including e-commerce platforms, make it easy to connect to an existing stack.
10 Mailchimp alternativesPros
- Familiar, well-documented platform with many templates
- Large integration library, including e-commerce platforms
- Free plan for getting started with a small list
Cons
- Prices rise steeply as your audience grows
- Unsubscribed contacts can still count toward billing
- Free plan is restrictive, and key features require paid tiers
Cost / LicenseFreemiumProprietaryCategoriesBrevo, formerly Sendinblue, is a French marketing platform covering email campaigns, transactional email, SMS, WhatsApp messages and marketing automation, plus a sales CRM and live chat. Its plans are based mainly on the volume of emails sent rather than the number of contacts, which suits large lists that are mailed occasionally. Data is hosted in the EU, a plus for GDPR-conscious teams.
9 Brevo alternativesPros
- Pricing based on emails sent rather than contacts stored
- Email, SMS, WhatsApp and transactional email in one platform
- EU data hosting suits GDPR-conscious teams
Cons
- Free plan has a daily sending limit and Brevo branding
- Automation builder is less advanced than specialist tools
Cost / LicenseFreemiumProprietaryCategoriesKlaviyo is a marketing automation platform for online stores that connects to Shopify, WooCommerce and other platforms to use order and browsing data in email and SMS campaigns. Merchants build flows such as abandoned cart or post-purchase sequences, segment customers by behavior and predicted value, and measure revenue per message. AI features help generate content and segments.
7 Klaviyo alternativesPros
- Uses order and browsing data from Shopify and other platforms
- Prebuilt flows for abandoned carts and post-purchase emails
- Revenue attribution per message and predictive segments
Cons
- Becomes expensive as the number of active profiles grows
- Overkill for businesses that don’t sell online
- Advanced segmentation and reporting take time to master
Cost / LicenseFreemiumProprietaryCategoriesMautic is an open source marketing automation platform for running email campaigns, landing pages, forms, lead scoring and multi-step customer journeys. Self-hosting it keeps contact data on your own infrastructure, and its plugin system connects it to CRMs and other tools. It suits organizations with technical resources that want an alternative to proprietary automation suites.
7 Mautic alternativesPros
- Free and open source marketing automation
- Contact data stays on your own infrastructure
- Campaign builder with lead scoring, forms and landing pages
Cons
- Installation and maintenance require technical skills
- Needs a separate sending service for good deliverability
- Interface is less polished than commercial automation suites
Cost / LicenseFreeOpen sourceCategoriesPlatformsKit, previously called ConvertKit, is an email marketing platform designed for creators such as writers, podcasters and course authors. It combines landing pages and forms, visual automations, subscriber tagging and paid newsletters, and lets you sell digital products directly to your list. A recommendations network helps creators grow by promoting each other's newsletters.
12 Kit alternativesPros
- Tag-based subscriber management suited to creators
- Sell digital products and paid newsletters to your list
- Recommendations network helps newsletters grow
Cons
- Email design options are deliberately simple
- Gets expensive as the subscriber count grows
- Advanced automations are reserved for paid plans
Cost / LicenseFreemiumProprietaryCategoriesMailerLite is an email marketing tool with an uncluttered drag-and-drop editor and an approachable automation builder. Besides campaigns, it can create landing pages, signup forms and simple websites, sell digital products and paid newsletter subscriptions, and run A/B tests. Small businesses and creators often choose it as a lighter alternative to larger marketing suites.
11 MailerLite alternativesPros
- Clean drag-and-drop editor that is easy to learn
- Landing pages, websites and paid newsletters included
- Approachable automation builder for small businesses
Cons
- Account approval process can delay your first campaigns
- Fewer advanced automation and reporting options than larger suites
Cost / LicenseFreemiumProprietaryCategoriesPlatformsConstant Contact is a long-established email marketing service aimed at small businesses and nonprofits. It offers a drag-and-drop editor with templates, automated series, list segmentation, SMS, event registration and social posting, backed by phone support. It favors ease of use over advanced automation, which suits teams without a dedicated marketer.
7 Constant Contact alternativesPros
- Easy drag-and-drop editor with many templates
- Phone support for small businesses and nonprofits
- Event registration, SMS and social posting in one tool
Cons
- Automation is basic compared with ActiveCampaign or Klaviyo
- Pricing climbs quickly with list size
- No free plan beyond the trial
Cost / LicenseFree trialProprietaryCategories
ActiveCampaign vs its alternatives at a glance
Pricing, platforms and the key features of ActiveCampaign, compared with its most popular alternatives.
| App | Pricing | Platforms | A/B testing | Audience segmentation | Email automation | Integrations | Landing pages |
|---|---|---|---|---|---|---|---|
 ActiveCampaign | Free trial | Web, iPhone, Android | |||||
 HubSpot | Freemium | Web, iPhone, Android | |||||
 Mailchimp | Freemium | Web, iPhone, Android | |||||
 Brevo | Freemium | Web, iPhone, Android | |||||
 Klaviyo | Freemium | Web, iPhone, Android | |||||
 Mautic | FreeOpen source | Self-hosted |
ActiveCampaign alternatives: frequently asked questions
What is the best alternative to ActiveCampaign?
The most popular alternative to ActiveCampaign is HubSpot: CRM platform with marketing, sales and service tools on one database. Other great alternatives are Mailchimp, Brevo, Klaviyo, and Mautic.
Is there a free alternative to ActiveCampaign?
Yes, 7 alternatives are free or have a free plan, including HubSpot, Mailchimp, Brevo, and Klaviyo.
Is there an open source alternative to ActiveCampaign?
Yes, one open source alternative is listed: Mautic.
Is ActiveCampaign free?
ActiveCampaign is a paid app that offers a free trial.
Compare ActiveCampaign with its alternatives
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