Open source Hotjar alternatives

All Hotjar alternatives

1. 

   

   PostHog

   40.2KstarsLike

   PostHog is an open source product platform that combines product and web analytics, session replay, feature flags, A/B testing, surveys and a data warehouse in one tool. It is built for engineers and product teams, with SQL access, an AI assistant and a free monthly usage allowance on PostHog Cloud. It can also be self-hosted for smaller deployments.

   12 PostHog alternatives

   Pros

   • Analytics, session replay, feature flags and A/B tests in one tool
   • Generous free monthly usage on PostHog Cloud
   • Open source with direct SQL access to your data

   Cons

   • Broad feature set can feel overwhelming for non-technical users
   • Usage-based billing is hard to predict as traffic grows
   • Self-hosting is only recommended for smaller deployments

   Cost / License

   FreemiumOpen source

   Categories

   Web & Product Analytics

   Platforms

   WebSelf-hosted

   Features

   A/B testingAI assistantAPI accessEvent trackingFunnelsHeatmaps

   Visit websiteMore about PostHog
2. 

   

   Matomo

   21.9KstarsLike

   Matomo, formerly Piwik, is an open source analytics platform that you can self-host for free or use as a hosted cloud service. It offers reports comparable to Google Analytics, including goals, e-commerce tracking and custom dimensions, while keeping all data under your control, and it can be configured to track without cookies. Premium plugins add heatmaps, session recordings, funnels and A/B testing.

   11 Matomo alternatives

   Pros

   • Free to self-host with full ownership of your data
   • Reports comparable to Google Analytics, including e-commerce
   • Can be configured for cookieless tracking

   Cons

   • Self-hosting means managing updates and database performance
   • Heatmaps, recordings and funnels are paid plugins
   • Interface feels dated next to newer analytics tools

   Cost / License

   FreemiumOpen source

   Categories

   Web & Product Analytics

   Platforms

   WebiPhoneAndroidSelf-hosted

   Features

   Cookieless trackingEvent trackingFunnelsGDPR compliantHeatmapsPlugins & extensions

   Visit websiteMore about Matomo
3. 

   

   Formbricks

   13.1KstarsLike

   Formbricks is an open-source experience management tool for collecting feedback through link surveys, website pop-ups and in-app surveys targeted by user attributes or actions. It integrates with tools like Slack, Notion and Airtable, offers an API and webhooks, and can be self-hosted to keep data on your own servers. Its cloud version has a free plan, and the team is based in Germany.

   12 Formbricks alternatives

   Pros

   • Open source and self-hostable, so feedback data can stay on your servers
   • In-app and website surveys can target users by attributes or actions
   • API, webhooks and integrations with Slack, Notion and Airtable

   Cons

   • Self-hosting requires technical skills and ongoing maintenance
   • In-app targeting needs an SDK set up by developers
   • Younger product with fewer templates than established survey tools

   Cost / License

   FreemiumOpen source

   Categories

   Forms & Surveys

   Platforms

   WebSelf-hosted

   Features

   AnalyticsAPI accessConditional logicGDPR compliantIntegrations

   Visit websiteMore about Formbricks