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Open source PostHog alternatives

Top Web & Product Analytics like PostHog

The most popular alternative to PostHog is Matomo, which has a free version. Other great alternatives to PostHog are Plausible Analytics, Umami, and Formbricks.

Most alternatives to PostHog are in the Web & Product Analytics category, compared here by price, platform and features.

PostHog alternatives
AllFreeOpen source
4 apps

All PostHog alternatives

  1. Matomo, formerly Piwik, is an open source analytics platform that you can self-host for free or use as a hosted cloud service. It offers reports comparable to Google Analytics, including goals, e-commerce tracking and custom dimensions, while keeping all data under your control, and it can be configured to track without cookies. Premium plugins add heatmaps, session recordings, funnels and A/B testing.

    11 Matomo alternatives

    Pros

    • Free to self-host with full ownership of your data
    • Reports comparable to Google Analytics, including e-commerce
    • Can be configured for cookieless tracking

    Cons

    • Self-hosting means managing updates and database performance
    • Heatmaps, recordings and funnels are paid plugins
    • Interface feels dated next to newer analytics tools
    Cost / License
    FreemiumOpen source
  2. Plausible Analytics is a privacy-focused web analytics tool that uses no cookies and collects no personal data, so it can usually run without a consent banner. Its script is very small, and a single-page dashboard shows visitors, sources, pages, goals and funnels at a glance. It is open source under the AGPL, hosted in the EU by an independent team, and can also be self-hosted as a Community Edition.

    7 Plausible Analytics alternatives

    Pros

    • Cookieless tracking that usually works without a consent banner
    • Very small script that barely affects page speed
    • Open source and self-hostable as a Community Edition

    Cons

    • Hosted service is paid after the trial, so free use means self-hosting
    • Less detail than Google Analytics on user behavior
    • Community Edition lacks some features of the cloud version
    Cost / License
    FreemiumOpen source
  3. Umami is an open source web analytics tool that collects anonymous usage data without cookies. Its clean dashboard covers page views, referrers, devices and events, along with more advanced reports such as funnels, retention and user journeys. It is straightforward to self-host with Docker, and Umami Cloud provides a managed version with a free tier.

    6 Umami alternatives

    Pros

    • Open source and easy to self-host with Docker
    • Cookieless, anonymous tracking with a clean dashboard
    • Funnels, retention and journey reports on top of the basics

    Cons

    • Self-hosting means managing your own server and database
    • Fewer integrations than commercial analytics tools
    • Umami Cloud's free tier comes with usage limits
    Cost / License
    FreemiumOpen source
  4. Formbricks is an open-source experience management tool for collecting feedback through link surveys, website pop-ups and in-app surveys targeted by user attributes or actions. It integrates with tools like Slack, Notion and Airtable, offers an API and webhooks, and can be self-hosted to keep data on your own servers. Its cloud version has a free plan, and the team is based in Germany.

    12 Formbricks alternatives

    Pros

    • Open source and self-hostable, so feedback data can stay on your servers
    • In-app and website surveys can target users by attributes or actions
    • API, webhooks and integrations with Slack, Notion and Airtable

    Cons

    • Self-hosting requires technical skills and ongoing maintenance
    • In-app targeting needs an SDK set up by developers
    • Younger product with fewer templates than established survey tools
    Cost / License
    FreemiumOpen source
    Categories

PostHog vs its alternatives at a glance

Pricing, platforms and the key features of PostHog, compared with its most popular alternatives.

PostHog vs its alternatives at a glance
AppPricingPlatformsA/B testingAI assistantAPI accessEvent trackingFunnels
PostHogFreemiumOpen sourceWeb, Self-hosted
MatomoFreemiumOpen sourceWeb, iPhone, Android, Self-hosted
Plausible AnalyticsFreemiumOpen sourceWeb, Self-hosted
UmamiFreemiumOpen sourceWeb, Self-hosted
FormbricksFreemiumOpen sourceWeb, Self-hosted

PostHog alternatives: frequently asked questions

What is the best alternative to PostHog?

The most popular alternative to PostHog is Matomo: Open source web analytics with full ownership of your data. Other great alternatives are Plausible Analytics, Umami, and Formbricks.

Is there a free alternative to PostHog?

Yes, 4 alternatives are free or have a free plan, including Matomo, Plausible Analytics, Umami, and Formbricks.

Is there an open source alternative to PostHog?

Yes, 4 open source alternatives are listed, including Matomo, Plausible Analytics, Umami, and Formbricks.

Is PostHog free?

PostHog has a free plan, with paid plans that unlock more features.

Compare PostHog with its alternatives

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