Best apps for Web
433 apps
Top Web apps ranked by the community
Serpstat is a Ukrainian SEO platform that combines keyword research, competitor and PPC analysis, rank tracking, backlink analysis and site audits. It also includes AI-based content tools and an API for pulling data into reports and dashboards. It targets agencies and in-house teams that need a broad SEO toolset with API access.
8 Serpstat alternativesPros
- Combines keyword, competitor, PPC, backlink and audit tools
- API access to feed reports and dashboards
- Includes AI-based content tools
Cons
- Data accuracy and coverage vary by country
- The interface is less polished than larger competitors
Cost / LicenseFree trialProprietaryCategoriesPlatformsGoogle Search Console is a free service from Google that shows how a website appears in Google Search: the queries that bring clicks and impressions, average positions, the indexing status of pages and Core Web Vitals. Site owners use it to submit sitemaps, inspect URLs, fix crawl and structured data issues and get alerts about security problems or manual actions. Its data can be exported through an API.
7 Google Search Console alternativesPros
- Free, first-party data on queries, clicks and impressions
- URL inspection and indexing reports straight from Google
- Alerts for security issues and manual actions
Cons
- Covers only Google Search, not other search engines
- Performance history is limited, so long-term data must be exported
- Some queries are hidden for privacy reasons
Cost / LicenseFreeProprietaryCategoriesPlatformsFeaturesSpyFu is a competitive intelligence tool focused on search: enter a competitor's domain to see the organic keywords it ranks for and the Google Ads keywords it has bought, along with historical ad copy and estimated budgets. It also offers keyword research, rank tracking, backlink prospecting and reports. It suits marketers and PPC specialists who want to learn from competitors' search strategies.
7 SpyFu alternativesPros
- Reveals the organic and Google Ads keywords of competitors
- Historical ad copy shows how campaigns evolved
- Straightforward reports suited to PPC specialists
Cons
- Traffic and ad budget estimates can be inaccurate
- Data coverage is strongest for the US and UK
Cost / LicenseFreemiumProprietaryCategoriesPlatformsGoogle Analytics 4 measures traffic and behavior on websites and mobile apps with an event-based model, offering reports on acquisition, engagement, conversions and audiences. It integrates tightly with Google Ads, Search Console and BigQuery, and adds predictive metrics and explorations for funnels and paths. The standard edition is free, and its cookie-based tracking requires a consent banner in many countries.
12 Google Analytics alternativesPros
- Free standard edition with extensive reporting
- Tight integration with Google Ads, Search Console and BigQuery
- Covers websites and mobile apps in one event-based model
Cons
- GA4 interface is complex and hard to navigate for beginners
- Cookie-based tracking needs a consent banner in many countries
- Data is processed by Google, a concern for privacy-sensitive sites
Cost / LicenseFreeProprietaryCategoriesPlausible Analytics is a privacy-focused web analytics tool that uses no cookies and collects no personal data, so it can usually run without a consent banner. Its script is very small, and a single-page dashboard shows visitors, sources, pages, goals and funnels at a glance. It is open source under the AGPL, hosted in the EU by an independent team, and can also be self-hosted as a Community Edition.
7 Plausible Analytics alternativesPros
- Cookieless tracking that usually works without a consent banner
- Very small script that barely affects page speed
- Open source and self-hostable as a Community Edition
Cons
- Hosted service is paid after the trial, so free use means self-hosting
- Less detail than Google Analytics on user behavior
- Community Edition lacks some features of the cloud version
Cost / LicenseFreemiumOpen sourceCategoriesPlatformsMatomo, formerly Piwik, is an open source analytics platform that you can self-host for free or use as a hosted cloud service. It offers reports comparable to Google Analytics, including goals, e-commerce tracking and custom dimensions, while keeping all data under your control, and it can be configured to track without cookies. Premium plugins add heatmaps, session recordings, funnels and A/B testing.
11 Matomo alternativesPros
- Free to self-host with full ownership of your data
- Reports comparable to Google Analytics, including e-commerce
- Can be configured for cookieless tracking
Cons
- Self-hosting means managing updates and database performance
- Heatmaps, recordings and funnels are paid plugins
- Interface feels dated next to newer analytics tools
Cost / LicenseFreemiumOpen sourceCategoriesPlatformsFathom Analytics is a privacy-focused alternative to Google Analytics that tracks page views, referrers, events and conversions without cookies or personal data. Its single dashboard is easy to read for non-specialists, traffic from the EU is processed in the EU, and email reports are included. It is built by a small, independent Canadian company.
6 Fathom Analytics alternativesPros
- Cookieless tracking that avoids collecting personal data
- Single, easy-to-read dashboard for non-specialists
- EU visitor data is processed within the EU
Cons
- No free plan, only a trial before paying
- Far less depth than Google Analytics for funnels and segments
- Neither open source nor self-hostable, unlike some rivals
Cost / LicenseFree trialProprietaryCategoriesPlatformsUmami is an open source web analytics tool that collects anonymous usage data without cookies. Its clean dashboard covers page views, referrers, devices and events, along with more advanced reports such as funnels, retention and user journeys. It is straightforward to self-host with Docker, and Umami Cloud provides a managed version with a free tier.
6 Umami alternativesPros
- Open source and easy to self-host with Docker
- Cookieless, anonymous tracking with a clean dashboard
- Funnels, retention and journey reports on top of the basics
Cons
- Self-hosting means managing your own server and database
- Fewer integrations than commercial analytics tools
- Umami Cloud's free tier comes with usage limits
Cost / LicenseFreemiumOpen sourceCategoriesPlatformsSimple Analytics is a Dutch web analytics service that does not use cookies or collect personal data, and stores its data in the EU. It provides a clear dashboard of visits, referrers and pages, event and goal tracking, and an AI assistant that answers questions about your traffic in plain language. Its focus on GDPR compliance makes it a fit for European businesses and privacy-conscious sites.
6 Simple Analytics alternativesPros
- No cookies or personal data, with storage in the EU
- Clean dashboard that is quick to read
- AI assistant answers traffic questions in plain language
Cons
- Fewer advanced reports than full analytics suites
- Neither open source nor self-hostable, unlike some rivals
Cost / LicenseFreemiumProprietaryCategoriesPlatformsPostHog is an open source product platform that combines product and web analytics, session replay, feature flags, A/B testing, surveys and a data warehouse in one tool. It is built for engineers and product teams, with SQL access, an AI assistant and a free monthly usage allowance on PostHog Cloud. It can also be self-hosted for smaller deployments.
12 PostHog alternativesPros
- Analytics, session replay, feature flags and A/B tests in one tool
- Generous free monthly usage on PostHog Cloud
- Open source with direct SQL access to your data
Cons
- Broad feature set can feel overwhelming for non-technical users
- Usage-based billing is hard to predict as traffic grows
- Self-hosting is only recommended for smaller deployments
Cost / LicenseFreemiumOpen sourceCategoriesPlatformsMixpanel is a product analytics platform that tracks user actions as events and lets teams explore them through funnels, retention curves, flows and cohort segmentation without writing SQL. It also offers session replay and AI-assisted querying, and can sync data from a data warehouse. Product managers, growth teams and analysts use it to understand how features are adopted.
7 Mixpanel alternativesPros
- Funnels, retention and flows explored without writing SQL
- Interactive reports make slicing event data quick
- Usable free plan for smaller products
Cons
- Needs a well-planned event schema before data becomes useful
- Costs grow quickly with event volume on paid plans
- Less suited to marketing attribution than to product analysis
Cost / LicenseFreemiumProprietaryCategoriesPlatformsAmplitude is a digital analytics platform centered on product analytics, with behavioral charts for funnels, retention, journeys and cohorts. Around that core the company offers experimentation and feature flags, session replay, customer data management and web analytics, along with AI features that surface insights. It is aimed mainly at product-led companies that want one system for analysis and experimentation.
6 Amplitude alternativesPros
- Deep behavioral analysis of funnels, retention and user journeys
- Experimentation and feature flags sit alongside the analytics
- Free plan that covers smaller products
Cons
- Steep learning curve to set up tracking and build charts
- Costs climb quickly as event volumes grow
- Needs careful event planning to produce reliable data
Cost / LicenseFreemiumProprietaryCategoriesPlatformsHotjar shows how visitors use a website through heatmaps of clicks and scrolling, recordings of real sessions, and on-site surveys and feedback widgets. It complements traffic analytics by revealing where people get stuck or hesitate, and includes AI help to create surveys and summarize responses. Hotjar is part of Contentsquare and is aimed at marketers, designers and product teams.
8 Hotjar alternativesPros
- Heatmaps and session recordings that are easy to set up
- On-site surveys and feedback widgets in the same tool
- Accessible to marketers and designers without analytics expertise
Cons
- Free plan caps the number of sessions captured
- Costs rise quickly with site traffic
- Does not replace a traffic analytics tool for sources and page views
Cost / LicenseFreemiumProprietaryCategoriesPlatformsMicrosoft Clarity is a free behavioral analytics tool that records user sessions and generates click and scroll heatmaps, for websites as well as mobile apps. It flags frustration signals such as rage clicks, dead clicks and quick backs, integrates with Google Analytics, and uses Copilot to summarize sessions and insights. There is no paid tier and no traffic cap.
7 Microsoft Clarity alternativesPros
- Completely free with no traffic cap
- Flags rage clicks, dead clicks and quick backs automatically
- Integrates with Google Analytics and summarizes sessions with Copilot
Cons
- Data is processed by Microsoft, which may not suit privacy-sensitive sites
- No on-site surveys or feedback widgets
- Recordings are only kept for a limited time
Cost / LicenseFreeProprietaryCategoriesPlatformsHeap is a product analytics tool known for autocapture: its snippet records clicks, page views and form changes automatically, so teams can define events and analyze funnels retroactively without new tracking code. It adds session replay, journey analysis and account-level views for B2B products. Heap has been part of Contentsquare since 2023 and targets product and digital teams.
7 Heap alternativesPros
- Autocapture records interactions without writing tracking code
- Events can be defined retroactively on historical data
- Account-level views suited to B2B products
Cons
- Autocaptured data gets noisy without careful naming
- Paid plans become expensive as usage grows
Cost / LicenseFreemiumProprietaryCategoriesPlatformsMicrosoft 365 bundles Word, Excel, PowerPoint, Outlook, OneDrive and Teams in a single subscription for individuals, families and businesses. Files sync across Windows, Mac, mobile and the browser, with co-authoring and Copilot AI features in eligible plans. Free web versions of the core apps are available with a Microsoft account.
9 Microsoft 365 alternativesPros
- Industry-standard Word, Excel and PowerPoint with their full features
- Co-authoring and OneDrive sync across all devices
- Free web versions of the core apps
Cons
- Full desktop apps require an ongoing subscription
- Copilot features are limited to eligible plans
- The sheer number of features can overwhelm simple needs
Cost / LicenseFreemiumProprietaryGoogle Workspace groups Gmail, Calendar, Drive, Docs, Sheets, Slides and Meet into a browser-based suite built around real-time collaboration. The apps are free with a personal Google account, while paid business plans add custom-domain email, more storage, admin controls and Gemini AI features. Documents can be edited offline and exported to Microsoft Office formats.
11 Google Workspace alternativesPros
- Smooth real-time co-editing in Docs, Sheets and Slides
- Free to use with a personal Google account
- Gmail, Drive, Calendar and Meet are tightly integrated
Cons
- Fewer advanced features than desktop Office apps
- Complex Office files may lose formatting on import
- Custom-domain email and admin tools require paid plans
Cost / LicenseFreemiumProprietaryONLYOFFICE is an office suite from Ascensio System with editors for documents, spreadsheets, presentations, PDFs and forms, built around Microsoft Office formats. The desktop and mobile apps are free, and the online editors can be self-hosted or integrated into Nextcloud and other platforms, with paid cloud and enterprise editions. It supports real-time co-editing, plugins and AI assistants.
12 ONLYOFFICE alternativesPros
- Strong compatibility with Microsoft Office formats
- Free desktop and mobile apps, plus self-hostable online editors
- Real-time co-editing and Nextcloud integration
Cons
- A self-hosted server needs technical setup
- Enterprise features and support require paid editions
- Fewer advanced features than Microsoft Office
Cost / LicenseFreemiumOpen sourceZoho Workplace brings together Zoho Mail, Writer, Sheet, Show, WorkDrive, Cliq and Meeting in one suite for small and mid-sized businesses. It offers custom-domain email, shared team folders and online editors that open Microsoft Office files, with the Zia assistant built in. A free plan covers a handful of users, and paid plans add storage and admin features.
9 Zoho Workplace alternativesPros
- Mail, documents, storage and chat in one business suite
- Custom-domain email, with a free plan for small teams
- Integrates with the wider Zoho app ecosystem
Cons
- Editors are less capable than Microsoft or Google apps
- Office editors run in the browser, with no desktop versions
Cost / LicenseFreemiumProprietaryCategoriesiWork is Apple's productivity suite made of Pages for documents, Numbers for spreadsheets and Keynote for presentations. The apps are free on Mac, iPhone and iPad, sync through iCloud and can be used in a browser on iCloud.com, including from Windows PCs. They focus on designed templates, support real-time collaboration and can import and export Microsoft Office files.
7 Apple iWork alternativesPros
- Free Pages, Numbers and Keynote with polished templates
- Keynote makes well-designed presentations easy to build
- Usable on iCloud.com, including from Windows PCs
Cons
- Office conversion can break complex layouts and formulas
- Numbers lacks the advanced spreadsheet features of Excel
- No native apps for Windows or Android
Cost / LicenseFreeProprietaryCategoriesCollabora Online is an open source office suite from Collabora Productivity that runs LibreOffice technology in the browser, on your own server or through a hosting partner. It plugs into Nextcloud, ownCloud, Seafile and similar platforms for co-editing Office and OpenDocument files on infrastructure you control. A free development edition sits alongside paid supported versions and Collabora Office apps.
9 Collabora Online alternativesPros
- Open source online office suite you can host on your own servers
- Integrates with Nextcloud, ownCloud and Seafile for co-editing
- Keeps documents on infrastructure you control
Cons
- Interface feels dated next to Google Docs or Microsoft 365
- Self-hosting requires server setup and maintenance
- Supported production versions are paid
Cost / LicenseFreemiumOpen sourceMicrosoft Word is the word processor in Microsoft 365 and the reference for the .docx format used in many workplaces. It offers styles, track changes, comments, mail merge, references and real-time co-authoring through OneDrive or SharePoint, plus Copilot drafting in eligible plans. Word runs on Windows, Mac, mobile and the web, where a free version is available with a Microsoft account.
11 Microsoft Word alternativesPros
- The reference for the .docx format used in many workplaces
- Powerful styles, track changes, references and mail merge
- Available on Windows, Mac, mobile and the web
Cons
- Full desktop features require a Microsoft 365 subscription
- Dense interface packed with features most people never use
- Copilot features are limited to eligible plans
Cost / LicenseFreemiumProprietaryCategoriesGoogle Docs is Google's online word processor, used for writing and editing documents together in real time. Comments, suggestion mode, version history and sharing links are built in, and files can be edited offline or exported as Word, PDF or OpenDocument. It is free with a Google account, with Gemini AI and business controls available through paid Google Workspace plans.
11 Google Docs alternativesPros
- Real-time co-editing with comments and suggestion mode
- Free with a Google account and accessible from any browser
- Version history makes every change recoverable
Cons
- Fewer layout and formatting options than desktop word processors
- Offline editing has to be set up in advance
- Gemini and business controls require paid Workspace plans
Cost / LicenseFreemiumProprietaryCategoriesPages is Apple's free word processor for Mac, iPhone and iPad, also usable in the browser through iCloud.com. It mixes word processing with page layout, offering designed templates for reports, flyers and books, plus EPUB export. Documents sync via iCloud, can be edited with others in real time and can be exported to Word or PDF.
9 Pages alternativesPros
- Free on Mac, iPhone and iPad, with well-designed templates
- Combines word processing and page layout
- Exports to Word, PDF and EPUB
Cons
- Native apps only on Apple devices, others must use iCloud.com
- Word conversion can lose formatting in complex documents
- Fewer advanced features than Word for long documents
Cost / LicenseFreeProprietaryCategoriesZoho Writer is a cloud word processor from Zoho for writing and co-editing documents in the browser or on mobile. Beyond editing, it handles mail merge, fillable forms and document automation, can send documents out for signature, and the Zia assistant helps with grammar and readability. It is free for individuals and included in paid Zoho Workplace plans for teams.
8 Zoho Writer alternativesPros
- Mail merge, fillable forms and document automation built in
- Sends documents for e-signature without another tool
- Free plan for individual users
Cons
- Less widespread, so collaborators may be unfamiliar with it
- Best value comes from buying into the Zoho ecosystem
- Fewer third-party templates and add-ons than Word or Google Docs
Cost / LicenseFreemiumProprietaryCategoriesMicrosoft Excel is the spreadsheet in Microsoft 365, used in many organisations for budgets, financial models and data analysis. It offers hundreds of functions, pivot tables, charts, Power Query for importing and cleaning data, VBA macros and Python in Excel, plus Copilot in eligible plans. It runs on Windows, Mac, mobile and the web, where a free version is available with a Microsoft account.
8 Microsoft Excel alternativesPros
- Standard tool for financial models and business analysis
- Power Query, pivot tables and macros handle complex data work
- Huge range of functions, templates and learning resources
Cons
- Full desktop features require a Microsoft 365 subscription
- The free web version lacks many advanced desktop features
- Advanced features have a steep learning curve
Cost / LicenseFreemiumProprietaryCategoriesGoogle Sheets is Google's browser-based spreadsheet, made for working on the same file with others at the same time. It supports formulas, pivot tables, charts, connected data sources and add-ons, and Apps Script can automate tasks or link sheets to other Google services. It is free with a Google account; Gemini AI features and business controls come with paid Google Workspace plans.
11 Google Sheets alternativesPros
- Real-time co-editing works smoothly in the browser
- Free with a Google account, with easy sharing and comments
- Apps Script and add-ons automate tasks across Google services
Cons
- Slows down noticeably with very large datasets
- Fewer advanced analysis features than desktop Excel
- Gemini features require a paid Google Workspace plan
Cost / LicenseFreemiumProprietaryCategoriesNumbers is Apple's free spreadsheet app for Mac, iPhone and iPad, also available in the browser on iCloud.com. Instead of one large grid, each sheet is a free-form canvas where tables, charts, text and images can be placed side by side. It includes several hundred functions, pivot tables and real-time collaboration through iCloud, and can import and export Excel files.
7 Numbers alternativesPros
- Free on Apple devices, with a browser version on iCloud.com
- Free-form canvas mixes tables, charts and text on one sheet
- Polished templates produce good-looking sheets with little effort
Cons
- Fewer advanced functions and analysis tools than Excel
- Excel files with macros or complex formatting do not convert cleanly
- No native apps for Windows or Android
Cost / LicenseFreeProprietaryCategoriesAirtable combines the look of a spreadsheet with a relational database, letting teams link records across tables and view them as grids, kanban boards, calendars, galleries or forms. Interfaces, automations and AI features turn bases into lightweight internal apps for content calendars, product roadmaps or inventories. A free plan exists, with paid plans adding capacity and admin features.
12 Airtable alternativesPros
- Linked records give spreadsheet users real relational database power
- Grid, kanban, calendar, gallery and form views on the same data
- Interfaces and automations turn bases into lightweight internal apps
Cons
- Free plan limits on records and automations are reached quickly
- Paid seats get expensive for larger teams
- Complex bases can slow down and take effort to maintain
Cost / LicenseFreemiumProprietaryGrist is a relational spreadsheet from Grist Labs that combines a familiar grid with typed columns, linked tables and custom layouts. Formulas are written in Python, and granular access rules control who can see or edit each row or column. It is open source under Apache 2.0, can be self-hosted or run as a desktop app, and is also offered as a hosted service with a free tier.
8 Grist alternativesPros
- Formulas are written in Python, a big plus for technical users
- Granular access rules down to individual rows and columns
- Open source and self-hostable, with a desktop app option
Cons
- Less familiar than a classic spreadsheet for Excel users
- Smaller template and integration ecosystem than Airtable
Cost / LicenseFreemiumOpen sourceCategoriesPlatforms
